Paint

A Colorless World Brought to you by Dulux.

UK paint company Dulux has released a new TV spot where the world is a colorless environment that reminds me of some Orwellian future world. According to a study that Dulux commissioned, the United Kingdom is “sleepwalking into a colorless future, with color gradually draining out of all elements of life.” I don’t really see that, but it makes for a great ad.

BBH London and director Daniel Wolfe teamed up with London based Glassworks to produce the spot which in the behind the scenes videos you’ll see was a massive undertaking. The spot is really well produced and feels like the trailer to a Hollywood blockbuster. The behind the scenes stuff though is really fascinating, and sheds light on the production that went into making this all come together.

PBS, Off Book, on Illustration.

Thank you PBS, and the Off Book series for creating this wonderful short film on Illustration, and what Illustrators do. This seven minute short film is worth watching whether you are an illustrator, designer, artist, or anyone that is interested in the visual arts at all. It features Steven Guarnaccia, Sean Murphy, Yuko Shimisu, and Molly Crabapple.

Illustrators articulate what a photograph cannot. Using an array of techniques and styles, illustrators evoke stories and meaning in a variety of mediums, from editorial illustration in magazines and newspapers, to comics books, to activist media. And as their tasks over the years have become less informational and more expressive, their individual voice as artists becomes all the more critical and beautiful, revealing an exciting and awe-inspiring age of illustration.

Featuring:
Steven Guarnaccia, Professor, Illustration Program at The New School
Yuko Shimisu, http://yukoart.com/
Sean Murphy, http://seangordonmurphy.com/
Molly Crabapple, http://mollycrabapple.com/

Sherwin Williams Colorful Paper Worlds

Mckinney and Sherwin Williams have launched a new integrated advertising campaign built around a world made entirely of paint chips. The campaign consists of three television spots, four print ads, online advertising, an iPhone application and an online color visualizer application.

“We’re excited to have created a campaign that’s brand-focused storytelling through art. We were able to take what Sherwin-Williams is known for – expertise, advice and the world’s best paint – and leverage it against an emotionally resonant story about color, using the single most important element in most painting decisions: the color chip. Buck’s attention to detail throughout the spots, coupled with Matthew’s passion for color and design, makes this some of McKinney’s best work to date.”– Jonathan Cude, chief creative officer, McKinney.

The four print ads are what first caught my eye. They are amazing paper sculptures built by artist Matthew Sporzynski, who is the owner of New York’s Couturier de Cardboard Inc. The sculptures showcase a stuffed animal, a bird house, a vase of flowers, and ice cream sundae. Each demonstrates the masterful craftsmanship Sporzynski brings to the table, and the subject matter is light and fun showing off the satisfaction of picking just the right paint color. These ads are scheduled to appear in issues of Dwell, Architectural Digest, Better Homes & Gardens, Real Simple, Good Housekeeping, House Beautiful and This Old House.

Sporzynski had over 1500 color chips to work with when he began designing his paper sculptures. He worked with the entire Sherwin-Williams pallet but was drawn to the green family. “I’m always big into the greens,” he mused. “We used Gecko, House Plant and Pickle. I love the names of Sherwin-Williams paints. They’re so evocative.”

The TV spots were produced by New York agency “Buck”. Each 30 second spot features wonderfully designed and animated 3-D characters and environments that showcase Sherwin-Williams’ 2010 color palette. The commercials are scheduled to run on DIY, HGTV, Food Network, Cooking Channel, Lifetime, Style, and PBS where is a show sponsor.

Click To Watch

Click To Watch

In addition to traditional media channels Sherwin-Williams has developed ColorSnap an online application that allows customers to look through the entire color pallet, select paint choices, and apply them to images that you have uploaded to the site. The application is supported by a series of banner ads that invite consumers to engage with Sherwin-Williams color tools online.


Sherwin-Williams has ported ColorSnap to the iPhone for mobile browsing. This is a smart move since more and more customers are engaging online content via their phone, and because it allows you to bring the application with you to the store. The free iPhone application is fairly robust and allows you to:

* Capture a color that inspires you and match it to one of 1,500 Sherwin-Williams paint colors.
* Create a custom palette or Ask Sherwin-Williams for colors that complement your color.
* Search for specific colors or browse the full Sherwin-Williams color palette.
* Fine tune colors using lightness, saturation and hue features.
* Save colors to your “My Saved Colors” library to compare palettes or share with friends and family via Facebook and email.
* Learn detailed color information, including color names, RGB values, and LRV numbers.
* Find a Sherwin-Williams Store Near You


All touch points feature the same tagline “Make the most of your color with the very best paint.”

According to Ellen Moreau, Vice President of Marketing Communications for Sherwin-Williams “We all about helping people turn their color inspirations into reality. With over 1,500 colors to choose from, we know making the right color choice is as important as choosing the right paint. Our new Color Chips campaign symbolizes just how passionate we are about helping people create something beautiful with amazing colors and the highest quality paint.”

Levis Fluorescent. no, not the guys that make jeans.

Fluo Fantasy is a new color line of paint by the Dutch company Levis. This is not the same people who make jeans, they are a paint and interiors company. I know I was hoping that Levi Straus would have jumped into the interior design industry, expanding the brand into new horizons, but alas they did not.

Anyway Fluo is the 11th in color line in Levis Ambiance collection of paints. And positioning the new line squarely in the more color forward thinking European market Fluo offers 18 colors in the new collection which are even more clear, bolder and brighter than before. This color treatment is not for everyone, and I can see where this could be overdone much the way color went crazy in the early 70’s, but if you are into bold saturated interior colors, or just looking to accent a space in your house with a punch of color this is for you.

The fluorescent color pallet was forecast by Dutch paint company, AkzoNobel in a move to take advantage of European trends to bold primaries, and even fluorescents in interior spaces.

If Fluo is too much for your eyes, be sure and check out the other paint options with more subdued colors and tones.