When Pantone announced the top two colors for 2016 were pink and baby blue I kind of thought it was a joke. It isn’t those two colors are showing up everywhere, along with 80’s inspired graphics and animation treatments. The good news, is it looks like the long trending sketch book look might finally be dead. We can only hope right?
The first video is from Contra for Izzy Bizu. It has a great look to it. And the story makes watching all the way through worth it. The second is a series of indents for Nick at Nite from TransistorStudios that embraces the pink and blue fusing it with some really nice stop motion, CGI, and traditional animation.
Because it’s Friday. Because it’s Pantone. Because these are smoothies.
Art director Hedvig A. Kushner of Mother New York makes a lot of smoothies. Hedvig also noticed it kinda works like mixing paint. You add a certain ingredient, you get a certain color. So Hedvig started a little project about making some tasty smoothies that match Pantone color chips. Pantone Smoothies
Kushner buys colored paper from a local art store, matches it to a Pantone swatch, and makes the smoothie to match whatever color the swatch is. Then along with photographer Mike Kushner each is photographed three times. One shot with the ingredients, the second with the resulting smoothie, then the matching Pantone swatch.
What happens when you take a few beautiful young people and shoot them with a Phantom Flex 4K camera with the frame rate cranked up to a couple hundred frames per second? You get the ad below for Barbour clothing. Produced by Gramercy Park Studios, the long form one minute and thirty second spot introduces a new line of clothing featuring Pantone colors. The spot has some really nice slow motion cinematography with the beautiful young people being pelted with handful’s of colored powder. No voice over, no editorial, no call to action, just people turning through the clouds of colored dust and emerging at the end to reveal the new line all set to a catchy pop tune.
EDITING: Vee Pinot
FLAME: Mark Beardall, Stephen Miller, Andrew Curtis
COLOUR: Ben Rogers
POST PRODUCER: Magda Krimitsou
You really have to hand it to Pantone for extending their brand through diversified product development. Ten years ago, Pantone was known to the design world and not much more. Now days they sell everything from Flash drives to eye glasses. And the eyeglasses part is where I am going with today’s post.
Available in Europe, Asia, South Africa, and the Middle East, Pantone Eyeware is a system that allows people to build limitless combinations of eye glasses using different colored temples, and frames. System Two on the website seems to have the most options, with 14 pages of frames, and stem styles.
It looks as though Pantone has licensed its brand to EyeConcept LTD. out of Hong Kong. And although the product debuted in September of 2008, System 2 was released about 6 months ago. I might have to get a new pair of glasses later this year if I travel to Europe.