Neon is something I have always been fascinated by. When I think about the skill required to work with something so fragile, combined with something so industrial and mechanical, I am just blown away by what it takes to produce a neon sign. “Todd Sanders STORYLTD” is a 4 minute short film by Luxury Minds about the owner of Roadhouse Relics Todd Sanders in Austin Texas.

Sanders is a vintage neon sign artist with twenty years of experience to his credit Completely self-taught Sander’s is a true master of the craft. Each of his handcrafted pieces is produced without the use of any computer based design tools which helps preserve the unique American tradition of neon sign design, build even further.

Listening to him speak about his passion, the reward of what he does, and what he is trying to achieve is truly inspirational.