Pentagram Partner

Creativity Explained – Color

I’m really loving the “Creativity Explained” series from Adobe these days. In their latest installment they teamed up with Portland based OddFellows and Pentagram partner, Eddie Opara to talk about color. The impact color has on design, and Opara’s view on how color influences graphic design outcomes. OddFelllows work is once again spot on and does a wonderful job of bringing Opara’s voice over to life.

“Multifaceted design-mind and Pentagram partner, Eddie Opara sheds light on color and helps demystify the rainbow.

Creativity, Explained is an animated series from Adobe that explores the fundamental principles of art and design. Part education, part inspiration, each segment is voiced by a luminary in the field and provides highly relevant advice for hobbyists and working creatives alike.

Our challenge was to create a consistent storytelling approach and wrap it in an aesthetic unique to each topic while feeling like part of a cohesive series. In this second segment “On Color,” we explored the emotional side of color along with its theory and application in design.” Chris Kelly – Oddfellows