One thing we can all look forward to this fall and winter are the absolutely moronic perfume ads that get produced for each holiday selling season. There will be plenty of reuse from the ones that have been around for a couple of years, because they are always big budget affairs, and the manufacturer tries to get the most mileage out them as they can. One however, will be a breath of fresh air, even if they won’t be able to show it in its full 3-minute entirety on TV. That ad is the new Spike Jonze directed spot for Japanese perfume makerKenzo.
The online spot which has gathered more than 2 million views in the last 3 days, features hypnotic choreography as a young socialite Margaret Qualley, escapes the stale atmosphere of a formal gala to go nuts in the hallways of the empty building. The choreography was created by Ryan Heffington becomes a full blown rapturous explosion that you simply can’t look away from as Qually dances to the tune of “Mutant Brain” by Sam Spiegel, Jonze’s brother, and Ape Drums.
I love it, from the laser beams to the statue licking, to the contrast of the green dress against the desaturated color pallet, to the sheer insanity of it all. It’s as though Jonze looked at commercials like the one Dior produced and said, no more. And thank god he did.
Hmmmm can you say “Sell Out”? Then again maybe that is the point, especially since the Sex Pistols were all part of “The Great Rock and Roll Swindle”. Either way, it’s hard for me to get behind this, since after seeing this band live about a million years ago on their only American tour, my musical taste was changed forever.
Libre D’Orange has released the Sex Pistols cologne. This new Sex Pistols Fragrance offers a “fresh, restless bite of lemon, sharpened and intensified by a defiant black pepper.” It will be sold exclusively at the Chez Séphora, Fragrance Shop in the France, and according to the ad for the fragrance, it is “electrified by aldehydes, the fragrance exudes pure energy, pared down and pumped up by leather, shot through with heliotrope and brought back down to earth by a raunchy patchouli.”
I’m certain that the surviving members of the Sex Pistols all signed off on this, which makes me wonder if a reunion tour is in the works. Nothing says punk rock like a bunch of fat balding guys singing “God Save The Queen”. One thing is certain, they must need the money, and they know there is a sucker born every minute. 32 years after they self destructed at the end of their U.S. tour we can all smell like the sex Pistols. Sorry, no pricing info but I’m sure it isn’t cheap.
Frankly I’m not so sure I want to smell like Johnny Rotten or Sid Viscous. I have a feeling it is a scent that is on par with stale beer, cigarettes, heroin, sweat, and some unidentified scummy stuff.