4 years ago this December my late mother had a stroke that affected her ability to read. She tried to describe what was going on, but couldn’t put into words how her brain was failing to process the words on the page. She used the phrase “jumbled” on more than one occasion but always said it was more than that. I could never fully wrap my head around what she was going through no matter how hard I tried. All of this leads me to the ad campaign shown below.
This is such a simple concept and executed so well. Produced by BBDO in Düsseldorf, Germany this campaign for Alzheimer’s research visualizes the confusion and fading memories Alzheimer’s patients experience in a way that the average person can instantly understand. Using the metaphor of a jigsaw puzzle reinforces how the memory slowly fades away piece by piece and how finding a cure for Alzheimer’s is truly solving a giant puzzle.
Great imagery, combined with simple and direct copy nail it. The only thing missing is a statement on how the viewer can help the Alzheimer’s Research Initiative.
Agency: BBDO, Düsseldorf, Germany Chief Creative Officer: Wolfgang Schneide Creative Managing Director: Kristoffer Heilemann Executive Creative Directors: Daniel Haschtmann, Tobias Feige Creative Directors: Sebastian Steller, Jacobo Concejo Art Directors: Martino Monti, Dejan Handjiski Jigsaw Idea: Alma Haser Copywriter: Sebastian Steller Post-Production Company: Stefan Kranefeld Imaging Photographer: Stefan Kranefeld
Los Angeles based Dave Hill, is not only one hell of photographer, he is one amazing photoshop compositor and illustrator. In his Adventure Series, Hill combines multiple images with retouching and painting to create photo-illustrations with amazing depth, color, and visual balance. In this series of photos Hill does a fantastic job a some thrilling adventure photos that depict incredible scenes of action, adventure and exploration. The video below shows the way he combines layers to create the effect. The images below are from the adventure series.
PBS has released a new Off Book video on YouTube, talking about how Photoshop has changed imaging, culture, and the way we interact with images. I use Photoshop 7 days a week. Anyone in a visually creative occupation probably does. The video is just over five minutes long, and at times feels like a great big ad for Adobe’s flagship product. None the less it’s worth watching, for the amazing examples of work, the commentary from artist, designers and photographers, and the ideas that it evokes. I say the ideas that it evokes, because in many ways this short film is spot on about how Photoshop has changed imaging for forever, and how it has had a global impact on how we perceive our world. Frankly, I’d like to see a feature length documentary on Photoshop, but then again, I am a design geek.
Photoshop has completely revolutionized our visual culture. Artists now use Photoshop to create complex imagery that would have been impossible 20 years ago. It has also profoundly changed the art of photo retouching, turning a labor intensive process into an artful and often controversial digital workflow. But possibly the most current and expressive influence can be seen in meme culture online. With the ability to alter any image in the media landscape, everyday people now have the means to critically comment on culture and spread their ideas virally, leveling the playing field between traditional media creators and consumers. Photoshop has changed the way we communicate, the way we express ourselves, and the way we view the world and each other.
Featuring: Jeff Huang, Art Director & Illustrator Laurent Le Moing, Picturehouse NYC Don Caldwell, Know Your Meme
Photographers Featured: Matt Jones Chris Buck Robert Maxwell Txema Yeste Matthias Vriens
BEING \ TBWA has created a new poster campaign for Pierre Martinet featuring a series of wonderfully photographed and masterfully Photoshopped images of vegetables as vegetable cocktails. Art directed by Jean-Pierre Roges, each poster features a colorful goblet made from of the vegetable each smoothie is made of. The bright powerful images draw the viewer in, and the lack of copy allows the image to sell you on the natural goodness of the product. Hat tip to the photographer, food stylist, and Photoshop wizard that worked on these.