The image below from the Social Media Center provides an insight into the process of converting content and conversations – via transactions – into recommendations. The graphic shows that the real power is found in earned media. With 92 percent of trust recommendations coming from friends and relatives. In addition to that 92 percent, another 70 percent of social media content viewers trust online reviews by other consumers according to Nielsen’s Global Trust in Advertising Report 2012. If you do anything with social media in the world of marketing and advertising, the image below is worth taking a look at.
Whats a new year without a tasty infographic about Social Media statistics? Boring thats what. The folks over at iStrategyLabs have put together an interesting little infographic that has some surprisingly good facts. Things like
80 percent of Pins on Pinterest are repins which means 20 percent of Pinterest users are the ones actually finding cool stuff.
5 million photos are uploaded to Instagram daily.
Google adds 625 thousand Google plus users a day. Who would have guessed that?
Over the last five years there has been a massive shift in the way we communicate online, especially with Social Media. And as 2012 wraps up, it’s fairly apparent that most of us are using Visual Social Media to share our message.
What began almost two decades ago as websites, shifted to dynamic websites which led to the blog explosion of the early 2000’s. blogs eventually led to social interaction through comments, community building, and linking between like minded writers. With the average blog coming in around 500 to 1000 words per post, things began to shrink. Posts got shorter, and then with the introduction of micro blogging through Facebook and Twitter, online social interaction compressed, and exploded about 5 years ago.
Now we are making a new shift, from “Tell” to “Show” as services like Instagram, Pintrest, YouTube, and Vimeo become social networks of choice. Easy of use, bandwidth, and always on access via smartphones are helping to propel this shift toward multimedia micro blogging offering a rapid, dynamic way to share rich media in entertaining formats.
So at the end of 2012, we are witnessing the inevitable shift to a point where image based social networks are taking the lead. No wonder why Facebook bought Instagram earlier this year. They see it too. Look at the infographic by SociallySorted below and you’ll understand. Social Networks like Instagram and Pinterest have grown at an outstanding rate in the last 12 months with no sign of slowing down. 2013 should be a very interesting year for social media.
Most of the information in the image below isn’t really new, or ground breaking. If you don’t know the impact that social media has had on the internet/mobile world in the last 8 years you must have been living on a deserted island. None the less, since an image is worth a thousand words, feast your eyes upon this infographic and behold Americans’ increasing obsession with social media. One interesting little nugget is the increasing use of tablet based internet usage while watching TV.
Every time I turn around, IKEA is introducing some new digital marketing piece. It doesn’t matter if it is for the European stores, or as in this case for IKEA Australia. IKEA is a brand that understands how to use digital to extend brand presence and drive traffic to purchases of physical product.
KLIPPBOK is an iPad scrapbooking app that was designed and built by The Monkeys for IKEA Australia. Taking advantage of intuitive touch functionality, KLIPPBOK allows the end user to mix and match IKEA products, and experiment with ideas for their home. The app allows you to create scrapbooks, swatchbooks or roomsets, of IKEA products. Your saved KLIPPBOK pages can then be published and shared to Pinterest, or Twitter. (note that Facebook is not on the list)
My only gripe about this product is the lack of online catalog integration, and hooks to the IKEA online stores. I’m sure the thought process behind leaving this out has to do with the fact that the product prices listed in KLIPPBOK are for IKEA stores in New South Wales, Queens Land and Victoria. Perhaps if this rolls out on an international level catalog integration will be included. One advantage of not including hooks to online shopping, anyone in the world can use this app to generate home decorating ideas using IKEA products.
When Pinterest first launched I signed up and checked out the Social bulletin board service. After a couple of months I pretty much stopped using it. Not for any particular reason I just did. As Pinterest has grown into an 800 pound social networking gorilla I have moved even further away from it. I’m not sure why, maybe it has something to do with all the hype, and the current user base demographic. Either way, Pinterest does offer a service that I like, saving of content. Thankfully Brooklyn-based designers Fictive Kin have come up with a Gimme Bar which, in my opinion, does Pinterest one better.
Gimme Bar The “Internet Sham Wow” or “5th Greatest Invention of all time” according to the developers lets you the user grab text, images, and videos from the web, then store them in a single place, all from a bookmarklet in the bookmarks bar at the top of your browser. Watch the video below, or just click to this link to go to the site. Oh and just like Pinterest, Gimme Bar has an iPhone app for all you mobile hounds.
Here is an interesting little animated infographic about Pinterest to start the week. I am not a user of the service. I signed up when it first launched and then lost interest. My lack of usage though is by no means a reflection of the public attitude toward this fast rising superstar of Social Networking. Created by MDG Advertising, this short animated clip points out the reasons companies and marketers are jumping on Pinterest. The copy below the video is from MDG.
All eyes are on Pinterest, the social network that lets users collect and share images found on the Web by “pinning” them on virtual pinboards. The images span a variety of categories, from fashion, crafts, cooking, décor, fitness, and more. Users can follow the pinboards of friends and brands for inspiration and “repin” the images onto their own pinboards. Today, Pinterest is quickly becoming the fastest-growing social media site based on its huge popularity with women, as well as its unlimited potential as a marketing tool for businesses. “Pins” help companies promote their products, develop their brand personalities, drive tremendous referral traffic to their websites, and gain exposure among the Pinterest community. Now, MDG Advertising has produced an engaging video highlighting the facts, figures, and findings from its popular “Pin It To Win It” infographic.
The video details the social site’s demographics, growth, and potential to drive abundant traffic to company websites. Pinterest is especially popular with the most highly coveted markets—about 60 percent are female and 80 percent are in the 25 to 54 age demographic. Plus, Pinterest drives more referral traffic than Google+, LinkedIn, and YouTube combined.
The video goes on to cover the brands, both large and small, on board the pinboard phenomenon, such as Whole Foods, Etsy, West Elm, and Real Simple. These companies reflect the cooking, décor, and crafts interests that are prevalent among the Pinterest audience.
In addition, the video helps marketers navigate Pinterest’s features and terminology by demonstrating the “pin,” “repinning,” and “board.” It also shows how companies can leverage Pinterest for maximum response and referral traffic, whether by improving their image quality or promoting more than just a product line.