Pinterest

The Monkeys + IKEA + Scrapbooks = KLIPPBOK.

KILPPBOKEvery time I turn around, IKEA is introducing some new digital marketing piece. It doesn’t matter if it is for the European stores, or as in this case for IKEA Australia. IKEA is a brand that understands how to use digital to extend brand presence and drive traffic to purchases of physical product.

KLIPPBOK is an iPad scrapbooking app that was designed and built by The Monkeys for IKEA Australia. Taking advantage of intuitive touch functionality, KLIPPBOK allows the end user to mix and match IKEA products, and experiment with ideas for their home. The app allows you to create scrapbooks, swatchbooks or roomsets,  of IKEA products. Your saved KLIPPBOK pages can then be published and shared to Pinterest, or Twitter. (note that Facebook is not on the list)

My only gripe about this product is the lack of online catalog integration, and hooks to the IKEA online stores. I’m sure the thought process behind leaving this out has to do with the fact that the product prices listed in KLIPPBOK are for IKEA stores in  New South Wales, Queens Land and Victoria. Perhaps if this rolls out on an international level catalog integration will be included. One advantage of not including hooks to online shopping, anyone in the world can use this app to generate home decorating ideas using IKEA products.

Monday Morning Stats. An Animated Infographic on “Pinterest”.

Here is an interesting little animated infographic about Pinterest to start the week. I am not a user of the service. I signed up when it first launched and then lost interest. My lack of usage though is by no means a reflection of the public attitude toward this fast rising superstar of Social Networking. Created by MDG Advertising, this short animated clip points out the reasons companies and marketers are jumping on Pinterest. The copy below the video is from MDG.

All eyes are on Pinterest, the social network that lets users collect and share images found on the Web by “pinning” them on virtual pinboards. The images span a variety of categories, from fashion, crafts, cooking, décor, fitness, and more. Users can follow the pinboards of friends and brands for inspiration and “repin” the images onto their own pinboards. Today, Pinterest is quickly becoming the fastest-growing social media site based on its huge popularity with women, as well as its unlimited potential as a marketing tool for businesses. “Pins” help companies promote their products, develop their brand personalities, drive tremendous referral traffic to their websites, and gain exposure among the Pinterest community. Now, MDG Advertising has produced an engaging video highlighting the facts, figures, and findings from its popular “Pin It To Win It” infographic.

The video details the social site’s demographics, growth, and potential to drive abundant traffic to company websites. Pinterest is especially popular with the most highly coveted markets—about 60 percent are female and 80 percent are in the 25 to 54 age demographic. Plus, Pinterest drives more referral traffic than Google+, LinkedIn, and YouTube combined.

The video goes on to cover the brands, both large and small, on board the pinboard phenomenon, such as Whole Foods, Etsy, West Elm, and Real Simple. These companies reflect the cooking, décor, and crafts interests that are prevalent among the Pinterest audience.

In addition, the video helps marketers navigate Pinterest’s features and terminology by demonstrating the “pin,” “repinning,” and “board.” It also shows how companies can leverage Pinterest for maximum response and referral traffic, whether by improving their image quality or promoting more than just a product line.

Sahil Lavingia’s “Gumroad”. Your Social Marketplace.

On a number of sites like Fast Company, Gumroad is being billed as the next Pinterest. I tend to think of it more like Etsy goes social. Etsy + Twitter = Social Selling. Etsy + Facebook = Social Marketplace. I think you get the picture.

The concept is quite brilliant and very simple. You make stuff, Gumroad gives you a short link to your product, you Tweet, or post on Facebook, the link takes your friends and followers to the item for sale.

Developed by 17 year old Sahil Lavingia, (yes you read that right 17 years old) Gumroad is Lavingia’s latest venture after helping to design Pinterest. The idea came to him after he had drawn a photo realistic pencil in Photoshop and couldn’t find a quick, easy, and affordable way to sell it to other designers online.Gumroad’s slogan is “Sell anything you can share,” and it’s quite fitting.