On a number of sites like Fast Company, Gumroad is being billed as the next Pinterest. I tend to think of it more like Etsy goes social. Etsy + Twitter = Social Selling. Etsy + Facebook = Social Marketplace. I think you get the picture.
The concept is quite brilliant and very simple. You make stuff, Gumroad gives you a short link to your product, you Tweet, or post on Facebook, the link takes your friends and followers to the item for sale.
Developed by 17 year old Sahil Lavingia, (yes you read that right 17 years old) Gumroad is Lavingia’s latest venture after helping to design Pinterest. The idea came to him after he had drawn a photo realistic pencil in Photoshop and couldn’t find a quick, easy, and affordable way to sell it to other designers online.Gumroad’s slogan is “Sell anything you can share,” and it’s quite fitting.
One of the reasons I stopped using Pinterist awhile back was it felt like the social network was becoming a giant ad engine. By that I mean it felt like most of the content that was being served to me, was being pushed based on marketing algorithms and not my real interests. I have a shotgun approach to things I like, and it simply felt like companies were pushing there products on me, rather than me finding things in a more organic fashion.
It turns out my feelings were probably premature, but correct. Pinterest is one of the hottest ways for companies to market their products and services right now.They have a massive user base that is groing daily, and you surfing habits are tracked, recorded, and used to deliver tailored content to your eyeballs. For marketers Pinterest offers a lot of advantages, especially if you’ve got a strong visual product.
If you look at the infographic from Intuit below, you’ll see that Pinterest isn’t worth every companies investment though. It offers a solid insight into the way social media attracts, keeps, and sometimes loses an audience.