This new print campaign from Leagas Delaney for Plant for the Planet helps promote a greener planet by encouraging readers to plant 1 trillion trees to offset carbon emissions. Since it’s inception in 2006, 12 billion trees have been planted world wide. The campaign coincides with the UNEP project being handed over to the hands of the children of Plant-for-the-Planet.
The new international campaign sponsored by “Blatt Bindet”, is simple and to the point. A single line of editorial “Each sheet absorbs the CO2.” is placed below the image of a leaf that has been intricately cut to reveal a source of global CO2 emissions. The posters are simple yet effective with a subtle yet powerful image dominating the majority of the space.
Company: Plant for the Planet
Customer: Felix Finkbeiner
Agency: Leagas Delaney Hamburg GmbH
Creative Direction: Michael Götz, Florian Schimmer
Art Direction: Felix Boeck, Robert Westphal
Illustration: Lorenzo Durán, Nadine Hoenow
Text: Heiko Franz Grote
Consulting: Heinke Kraack