Leave it to the folks at Wieden + Kennedy to come up with this promotional piece for a new Nokia smartphone release. Working with illustrator Nate Coonrod, W+K created this absolutely charming pop up book titled “Where Should We Go?”. At the end of the book the smartphone is revealed with a pull out section that shows the phone screen. The phone is hidden in a drawer that creates the binding foe the book itself.
The story is about a family who is looking for the perfect place to enjoy their vacation; so Tim and Jenny pack up their car, two kids and cat, and drive from forest to coast, to country and mountains searching for the ideal holiday destination with the help of their new Nokia smartphone.
I’m not sure how many of these were produced, but they are getting a ton of press due to the blending of the physical book, and the digital nature of the phone. I wish there had been a way to activate the phone when the pull out tab was used. It would have been a really wonderful way to tie the to objects together in a more complete way.