Porsche 911

Rear Horse Power

With China rapidly becoming the worlds largest purchaser of automobiles, Porsche could have done a hard sell campaign to move their high end sports cars. Instead they drafted the services of Fred & Farid Shanghai to create a clever subtle message about the Porsche 911’s rear engine configuration.

The Rear Horsepower campaign featured classic paintings and photographs of Sulky racers with the horse behind the carriage. It’s a clever visual play, paired with a minimal amount of copy and the Porsche logo. The campaign was presented as 4 print ads that were paired to an outdoor campaign as well. Using horse imagery was a purposeful choice that Fred & Farid made to tie into 2014 being the Chinese Year of the Horse.








A Porsche 911 + a Camera + Virtual Rig

The world of photography has changed so much in the last 20 years. Even the last 5 have seen some very radical shifts in the way photographers shoot, edit, and post process their images. One thing remains constant though, good photography is not about the technology and software, it’s about the person behind the camera. When the two are combined, you get masterful results.


Photographer Frederic Schlosser was given the assignment of shooting the very famous Falken Porsche 911 for an upcoming ad campaign. The client wanted the car to look as though it was moving very fast. They also wanted it shot in a rather edgy environment, with very tight, limited driving spaces. In order to achieve a really sense of movement, Schlosser turned to Virtual Rig software to help create the final images.

The video below is a behind the scenes short of the photo shoot. The link above will take you to Schlosser’s website where you can see all of the final images.

“In general it’s important for sure to get one shot without the car and one photo with spinning wheels. [Most people accomplish this using a jack to lift up the car and spin the wheels by hand.] For Virtual rig shots I also like to to show a vanishing point. This gives the picture more speed in my opinion. I always try to do something crazy with Virtual Rig photos because it allows me to capture limitless angles of the car, and thus, I love to do things that would be nearly impossible to shoot real life. That’s why I chose to create a dynamic shot of the Porsche driving during rain. It was really important to get nice water drops on the car, but since the car is moving and the water drops on the car have to move as well! So just using a water hose to spray down the car was not enough because the water was not moving fast enough. I used a technique which is very famous in portrait retouched called frequency separation and allowed me to move the water drops on the car. Another thing to add: we also had someone to move containers in the background for us. It was important to get Maersk containers properly displayed in the pictures since they are a partner of Falken!”

Amazing Flying Porsche 911’s by Gerry Judah.

I hope this stays at Goodwood in the UK. I’d love to see it in person some day. Porsche 2013 by artist and designer Gerry Judah is a 22 ton steel and real Porsche sculpture that was commissioned by Porsche UK for the 50th anniversary of the 911 and the Goodwood Festival of Speed. The sculpture features three different models of the Porsche 911: the 1963 Original 911; the 1973 911 Carrera RS 2.7; and the 2013 911. The photos look pretty amazing so I imagine in person this will knock your socks off. Even if you aren’t into motor sports or automobiles you have to admit this is pretty impressive. The white arrows that suspend the cars above the ground look like jet contrails as these classic cars jet off into the sky.


“I had to create a sculpture that personifies the energy and excitement not only of these beautiful cars but also the Festival of Speed. The 911 is a fantastic shape that can’t be deconstructed or embellished, so in this context, the sculpture had to provide the right platform for the car to soar up and shine in the sky.”






Friday Eye Candy. “Urban Outlaw” from Tamir Moscovici.

I found this today over at Autoblog, and I am smitten with the quality of this short little film about a guy you’d never think of as a Porsche collector if you saw him on the street.

The trailer for Urban Outlaw by Tamir Moscovici has a wonderful look and feel to it. Great cinematography that captures the essence of the car and driver. Editing the captures the passion that Magnus Walker has for the cars. A great flow to the trailer that leaves you wanting to see more. Some of the shots in this little snippet of the final product have such a wonderful look to them. The lighting and camera angles are simply spectacular. I can’t wait for the full film to come out. I’m hooked.

Producer / Director: Tamir Moscovici (MOS), Industry Films
Line Producer: Dwight Phipps, Industry Films
DP: Anthony Arendt, Partos
Editor: Paul Proulx, Stealing Time
Colourist: Wade Odlum, Alter Ego
Audio House: Pirate Toronto

Design Friday. Ferdinand Alexander Porsche’s 911.

When you think of sports cars, one legendary design that is usually at the top of the list is the Porsche 911. Designed by Ferdinand Alexander Porsche,the automobile is a classic.

Ferdinand Alexander Porsche died Thursday in Salzburg, Austria at the age of 76. He is the topic of Design Friday, because of the legacy that he created, and the impact his company has had on the design world over the last 50 plus years.

I want to focus specifically on the design of the Porsche 911, rather than branch into all the other design artifacts that Porsche touched in the last 5 decades. The 911 is his masterpiece. It is a design classic that stands the test of time. It is a design masterpiece that is instantly recognizable, has been mimicked by other automotive designs, and can never be copied. Once the original design was finished. The 911 is Sport Incarnated. It is different, unique and immortal.

Since its inception in 1963, the 911 has been in a permanent state of evolution, with a diverse array of models spanning the decades, yet it has always remained true to its roots, and has become a true living legend.

On the 12th of September in 1963 at the Frankfurt Auto Show, Porsche debuted an entirely new car for the first time since 1948. The new car carried the same Porsche design styling as previous models, and at the same time broke from the 356, which was the only model Porsche had been producing.

Porsche 901

Launched in 1959, under the direction of Ferry Porsche, with engineering assigned to Erwin Komenda, and engine designer Hans Tomala the Porsche 911 began. The initial result was the Porsche 695 t& prototype, a four seat coupe with a longer wheel base than the current 356. While longer and more accommodating than the 356, design styling still echoed the 356 T6 body. It’s lines remained true to the Porsche tradition, with Ferdinand Porsche deciding that the final layout should be a 2 +2 body for the prototype. Working with his son Butzi, the prototype was redesigned with a new rear featuring a more curved fastback style which improved aerodynamics. In addition the wheelbase was changed to 87 inches to improve handling. With this, the Porsche 901 was born.

1963 Porsche 911

The 901 was built with a monocoque frame, fitted with independent suspension for all four wheels, and featured hydraulic disc brakes. The engine was a rear mounted air-cooled flat six Boxster 901 with super square architecture. The 1991 cc engine was capable of producing 130bhp at 6100 rpm. Not bad for 1959. The engine was fitted to a new front-mounted 901 five speed gearbox for testing. Over the next two years, Porsche would refine the engineering and body styling before unveiling the new car at the Frankfurt Auto Show in 1963.

1968 Porsche 911S

Production of the 911 began slowly in August of 1964 under the series number “0”. The car would not be officially named 911 until October of that year when Peugeot won a legal dispute with Porsche winning the right to name all cars with a “0” in the middle of the model designation. The dispute really only effected the French markets, but Porsche and Peugeot settled the dispute amicably. Production of the iconic 911 was now under way, with a name that would make automotive design history for years to come.

Over the course of the next decade Porsche would refine, change and expand the 911 line. By July of 1966, they had introduced a 160bhp S version of the 911. Later that year they introduced the Targa, with an automatic roof that revealed a brushed stainless steel roll bar when the top was down. The design styling of the 911 had established itself by 1966, with the 911 becoming an instantly recognizable, and formidable sports car. By 1968, the design team had begun to address the marked oversteer issues that were inherent to the 911’s rear engine design. That year Porsche introduced the B series which lengthened the wheel base by two inches, and added a Bosche fuel injection system on the S model. Lengthening the wheel base helped but didn’t eliminate the problem. This is why to this day, people learn to drive a 911. It simply handles differently than other automobiles.

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By 1973 the legendary 911 2.4 S had arrived with a 2.4 liter engine, lightened body work, stiffer more responsive handling, and some improvement on the oversteer issues. This model is considered by many to be the finest specimen of the original 911 styling. The lines of the car are what remain true to this day, even in the current 2013 model line. Long sweeping lines, unbroken from front to back. The large upright bug-eye headlights. Thin bumpers that transition into the body work. The distinct sweeping line of the fast-back as it descends across the vent lines for the Boxster engine. Compact, elegant design, combined with powerful engineering are what attribute to the 911’s staying power. Keeping true to their design tradition, the 911 lines are visible across the entire model range from the original prototype to the current model year. It is a true modern classic, thanks to the brilliance of the original design engineering team headed by Ferdinand Alexander Porsche.

The 911 is has remained true to its original spirit with style, performance, and heritage.

Jack’s Amazing Garage Space.

My garage is a mess. It’s not like I have a ton of stuff in the space, especially since my MINI was wrecked two weeks ago, it’s still mess though. I am always envious of people who have garages like this. This space is so clean and tidy. It just looks amazing, and quite fitting for the 1972 Porsche 911 parked inside. Even if I don’t work on my own car in my garage, I want a space like this.

“The garage is 20×22, and it was done pretty much all on the cheap and all DIY. The lighting is mostly CFL bulbs, some in $5 trouble-light housings, but also a couple of Ikea pendant lamps and even three pendant lamps that are made of aluminized steel cake pans. Everything in the place is home-made, second-hand or repurposed. The big cabinets are made by Strong Hold and are awesomely overbuilt.

Each shelf is rated to hold 1900 pounds. They’re expensive new but I picked them up used. There are some Vidmar cabinets in the center which I matched with an Ikea butcher block top to make a kind of center island bench. The free standing bench in the opening to the garage is home-made. I curved that steel piece myself and added a second-hand length of Maple butcher block.  I’ve got one table on the car side that folds down to hold my router table and miter saw. The steel table next to it folds down for welding. The sink area was made out of a Strong Hold cabinet that I cut into pieces and turned into two smaller cabinets, a counter-top and also those mailbox-style cabinets up above it.

The lift is a second-hand Vestil hydraulic table that I paid $455 for. I submerged it 8″ under the surface of the garage on an 8″ reinforce pad that I poured. It’s flush with the floor now and I was able to tile it to match.

The car is also a mutt/mix. It’s a 1972 911 flared like the 73 RSR. It’s got brakes from an 86 Turbo, a magnesium transaxle from a 1977 model, an engine from a 1995 993, and a mostly custom suspension. It’s a street car that also gets tracked eight or so times a year. All the body panels except the roof are fiberglass.  All the windows except the windshield and the roll-ups are Lexan.  It was featured in Excellence six years ago.”

Jack Olsen

Porsche Insanity, Art, or Genius? I Say a Bit of All Three.

Part of me says this guy is nuts, the other part says genius, and then there is the part that makes me say why the hell didn’t I think of this? Either way, I kind of want to own this.

This eco-friendly Porsche 911 GT3 RSX was created by artist Hannes Langeder, who not only took this thing out on the streets of Germany,  but took it to the track for a test run.  It took Langeder over 1,000 hours to make this using tape, plastic pipes and aluminum foil, and I have to say the result is pretty damn impressive.

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