Sitting in Estes Park this morning while drinking a cup of vacation coffee, and surfing the internet I came across this French press coffee maker from Portland Press. Designed and made in Portland Oregon from all natural materials, Portland Press wanted to create something that would improve your coffee making experiences with quality materials as nice as the coffee you’re drinking.
The Portland Press is a french press designed to work with a Mason jar, out of materials sourced in the USA. This is a simple, clean, practical design made out of basic materials like: glass, wool, steel, and wood. Oh one nice thing, if the Mason jar is easy to replace if it breaks, and the rest of the Portland Press is backed with a lifetime warranty.
Just in time for Mother’s Day, Procter and Gamble have released a new commercial for the upcoming 2012 London Olympic Games. ” Best Job”, was produced by Wieden+Kennedy in Portland, under the supervision of Creative Director Karl Lieberman. What I love about this spot is how it is a great example of how to reach beyond typical brand perceptions, by creating something that is truly moving and touching.
Everything about this ad is the opposite of what you think of about Proctor and Gamble. If I hadn’t known who this spot was for when I first saw it, I probably would have pegged it for Nike, or another athletic company. It isn’t until the very end of the spot that P&G is tied in, and by that time you are hooked.
Beautifully shot and edited, this 2 minute spot tells multiple stories that all have the same outcome. A proud mother watching their child rise above the rest in the greatest athletic competition on earth. Wonderful camera angles, and lighting capture the growth of 4 children as they become Olympians. 10 or more years is compressed into just over two minutes of footage. Only the last 10 seconds of the piece references P&G and I think this is why it works so well. The spot helps to humanize the brand as you relate to the people in the video.
Once again, a great job from the folks at Wieden+Kennedy.