One design area that I have always found challenging is package design for the wine and liquor industry. You are designing for a highly competitive industry where your design has to stand out in a sea of bottles, and well-defined brands. This is much harder to do than you think. I say this from personal experience. I have designed liquor packaging that tested well, and the client loved, yet failed to convert into the massive sales the client was looking for. One company that has been extremely successful in this field is Stranger & Stranger.
Stranger & Stranger’s motto is “Don’t fit in. Stand out.” and everything about their package design does exactly that. It is why they have been so successful and won so many awards since they were founded in 1994. Their ability to combine witty editorial, with outstanding illustration, lettering and physical design has consistently produced some of the best packaging in this category. Their attention to detail in every aspect of the design process is what sets this firm apart from the others. Every one of the designs they produce is truly about display, and presence.
Stranger & Stranger is a packaging design and branding company specialising in alcoholic drinks. Since 1994 we have named, researched and registered wines and spirits brands worldwide. We’ve created bespoke and innovative bottle shapes, labels, closures and all secondary packaging.
We’ve created marketing support material and environmental dressing. We’ve supervised production to the highest standards.
We’ve won a pile of awards along the way but most importantly we’ve helped sell a
billion bottles of beer, wine and spirits in one of the world’s most competitive markets.
Two years ago I was in Las Vegas, a city I truly loath but felt compelled to vacation in over Thanksgiving. Out of the 5 days I was there there are 3 things that stand out as wonderful. A trip to the Grand Canyon via Helicopter, Cirque Du Sole, and a pair of Hermés shoes that I tried on after shopping for a Hermés scarf for Kristy.
That pair of Hermés loafers is quite possibly the best thing that has ever touched my feet, and if I were a bit more free with my money I would have bought them. I just couldn’t justify dropping $2500.00 on a pair of suede loafers that I know would be scuffed and bruised with in a year. The reason I mention the shoes is two fold.
First off one of my favorite type foundries in the world, “House Industries” has produced some amazing merchandising, typography for Maison Hermès. Alphabetic Equestrian for the storefront in Tokyo, Japan. If you happen to be in Tokyo, the display is up through January 17th. (by the way my birthday is the 19th, and I wear a size 13 shoe. the loafers are tan suede, if you car to purchase them for me)
The second part of this is one of my favorite book publishers, Gestalten, has dropped an interview with House Industries Ken Barber. If you are a designer, typographer, artist, or someone that is simply interested in art and design, this is a great video to watch. The video is beautifully shot and edited, and filled with insight from an industry leader.
I’m on a big ePub, integrated publishing kick the last couple of days. I think it is because I am trying to get a couple of personal projects finished and published in both book, and ePub form. In the process of trying to figure out the ePublishing extensions for Adobe InDesign, I came across a pretty cool website that does what I need to do in just a few quick steps.
DeckPub is a template driven ePublishing system that lives on the web and produces some really wonderful results. It’s fast, and easy to use, and while it might not be as robust as a native iPad app it produces solid useable results. In addition to publishing, DeckPub offers statistics and analytics to track traffic, page views, linger time, and click through rates.
DeckPub is still in beta but it shows promise, and looks like it would be a perfect fit for light ePublishing, especially for things like slide decks, product presentations, look books etc.