As the 2011 year rolls to a close in a few hours, I thought I would post a design wrap up for 2011. The list below are the top 10 design posts on my blog for the year. These posts represent the highest number of page views related to the “Art and Design” Category. Some of them I understand, others not so much. None the less this is the list, the readers choice in a manner of speaking. If you had a fave that didn’t make the list, post a comment and let me know what your fave was.
This little series of digital paintings made with ArtRage for the iPad is coming to an end. I have. Vintage 60’s Jag, and the Brabham Martini F1 started. I hope to finish by January 1, but realistically it might not happen. Each one of these take quite a bit of time to research, sketch, create the detail drawing, and then paint out, so if the Brabham isn’t done by the end of the month I hope you’ll understand.
Today’s ArtRage Motor Sports auto is a classic early 60’s Ferrari, in non-Ferrari colors.
One design area that I have always found challenging is package design for the wine and liquor industry. You are designing for a highly competitive industry where your design has to stand out in a sea of bottles, and well-defined brands. This is much harder to do than you think. I say this from personal experience. I have designed liquor packaging that tested well, and the client loved, yet failed to convert into the massive sales the client was looking for. One company that has been extremely successful in this field is Stranger & Stranger.
Stranger & Stranger’s motto is “Don’t fit in. Stand out.” and everything about their package design does exactly that. It is why they have been so successful and won so many awards since they were founded in 1994. Their ability to combine witty editorial, with outstanding illustration, lettering and physical design has consistently produced some of the best packaging in this category. Their attention to detail in every aspect of the design process is what sets this firm apart from the others. Every one of the designs they produce is truly about display, and presence.
Stranger & Stranger is a packaging design and branding company specialising in alcoholic drinks. Since 1994 we have named, researched and registered wines and spirits brands worldwide. We’ve created bespoke and innovative bottle shapes, labels, closures and all secondary packaging.
We’ve created marketing support material and environmental dressing. We’ve supervised production to the highest standards.
We’ve won a pile of awards along the way but most importantly we’ve helped sell a
billion bottles of beer, wine and spirits in one of the world’s most competitive markets.