Postaday2011. postaday 2011

Two Boys, an Opera.

Here is a little light entertainment to start your Monday morning with. This video is part a viral campaign to advertise the new opera “Two Boys”, by Nico Muhly, which will premier in London on June 24th, The opera and focuses around how strange our online lives can be, how strange our online personalities are at times. While the concept behind the video isn’t new, it is a fresh take on the subject and pretty funny.


The Letter Fountain, from Taschen.

OK Type junkies, available this month is a new release from Taschen that chronicles the history of man’s quest to communicate with letter forms.

Beginning with our first efforts to communicate with visual signs and drawings, the book “Letter Fountain” is a unique typeface handbook that examines the anatomy of every letter, punctuation mark, and ligature in the alphabet. The book goes into detail cross referencing type designs with important works of art and art movements from the Gutenberg’s invention of moveable type to the digital font revolution of today. Taschen renders impeccable levels of detail and attention to aesthetics, and type styles, including a an in-depth comparison between sans-serif and serif typefaces, an essay about measuring systems and indications, advice about typographic rules, plus a manual for developing digital fonts.

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The book covers over 150 typefaces, their origin, and the characteristics of each, explained in rich visual detail highlighting items like scale, weight, and useful alternatives in dynamic reference tables. The extensive appendix contains a general index, a typeface index featuring more than 300 and, an index of over 250 type designers. There is an exhaustive index of type foundries, a graphical dictionary, and a bibliography for further reading.

Looks pretty awesome if you are into all things type. You can get the book here at the Taschen website.

So Cool, the “Mission Expedition Site” From Nat Geo.

National Geographic just launched a really cool interactive experience entitled Mission Expedition. From today through April 9, people can log on to the site between the hours of 2pm and 2am Eastern time and line up to control the strategically placed state-of-the-art telepresence cameras attached to a moving model train.

The robotic camera train, travels on a track that snakes throughout the miniature sets, and will allow viewers to drive and participate in a photo safari searching for tiny hidden artifacts within each location. As you drive through the site you have a chance to take home a piece of history. Participants will have up to a minute to navigate through the set and take a picture of what they feel is the most valuable artifact they come across.

If the image you capture ends up being one of the hidden artifacts of the day, you will be notified and the artifact will be delivered from the Mission Expedition set directly to the your home. Nearly 200 of the featured miniature artifacts are stand-ins for life-sized item and total more than $10K in value.

This is a great use of technology, user participation, gaming mechanics, and user interaction. Kudos to Nat Geo!

“Daybreak” for Sherwin Williams from the Magicians at Buck.

The team at Buck are absolutely amazing. Every time they produce something it makes me jealous and envious of their amazing skills and talent.

This is the third TV commercial they have produced for Sherwin Williams in less than a year, and once again the quality of this just blows me away. What a great little TV spot that ties into the two earlier commercials they produced.Oh and after you watch the clip, look at the number of people it took to produce this 30 second spot. Pretty impressive don’t you think.

Directed by: Buck
Production House: Buck NY
Creative Director: Orion Tait
Executive Producer: Anne Skopas
Producer: Kevin Hall
Lead Art Director: Ben Langsfeld
Art Director: Joshua Harvey
Design: Ben Langsfeld, Joshua Harvey, Jon Klassen, Thomas Schmid
Storyboards: Jon Allemand
CG Supervisor: Joshua Harvey
3D Pipeline Manager: Chris Hendryx
3D Modeling/Layout: David Soto, Joon Lee, Scott Hubbard
3D Animation: Joshua Harvey, Pete Hamilton, Ryan O’Phelan
3D Lighting/Shading: Ylli Orana, Michael Lampe, Kevin Couture
Lead Composite: Daniel Oeffinger
Composite: Conrad Ostwald, Seth Ricart

Agency: McKinney
Producer: Josh Eggleston
GCD: Ellen Steinberg
Copywriter: Jenny Nicholson
Art Director: John Hagerty

Studio: Beacon Street Studios

Producer: Marie Deleon
Colorist: Tom Poole

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