I am on some sort of poster kick this morning. While trolling the internets looking for design inspirations, I found another set of posters that I love. This set of posters designed by Pogo features quotes by philosophers, authors, poets and an occasional proverb. The posters themselves show stunning examples of typography, color pallet, and layouts. The overall typographic layout for each of these is really wonderful, standing on its own aside from the actual quote.
The idea behind this outdoor campaign for Notankers is pretty unique, but the effectiveness is kind of questionable.
The reason I say that is, the amount of time you have to grab someones attention as they walk by a poster or sign is about two seconds on average. Linger time isn’t much longer, so your message has to be conveyed quickly and concisely. The end message that is shown after the ink washes away does that, but the time it takes to reveal the message probably won’t get people to stop. Especially if they are walking in the rain.
I like the idea, thinking, and execution here, I’m just not sure about the overall effectiveness, even when the posters are assembled in a long bank like they show in the video. I’d like to see how much traffic to their website actually increased after this campaign was run. I wouldn’t be surprised if the traffic spike occurred a couple of days after the ink had washed off, and the actual editorial message had a chance to sink in with passersby that frequent the area.
The Formula 1 Racing season has begun, and with it have come a new line of F1 posters designed by PJ Tierney from Ireland. The posters remind me of classic racing posters from the late 1950’s through 1960’s with simple graphics, bold color pallets, consistent layouts, and a unified use of typography across all of them.
There is an interview with Tertulias de Fórmula 1. on Tierney’s blog which sheds additional light on his design process, and inspiration.
Last summer when work began at the Notting Hill Gate station on London’s subway system, a series of posters were discovered in what used to be a waiting area for elevators. The posters were installed between 1956 and 1959 and are in remarkable shape considering where they have been for the last 5 decades. The images were taken by Mike Ashworth who works at Notting Hill Gate.
The posters are a great example of late 1950’s graphic design, typography, and illustration. According to the statement below, the posters are going to be left where they are. I kind of wish they would be removed, and given to a museum for public display.
Work at (Notting Hill Gate) station has recently uncovered these amazing advertising posters in non-public areas and that date from c1956 – 1959 when the station’s lifts were removed and replaced by escalators. These are in an old lift passageway. We will be leaving these intact – and please do not pester the station staff as the posters are wholly inaccessible – which is why they’ve probably survived 50 odd years!