Inverted Bike Shop, for 718 Cyclery by Show Love.

Show Love is a Social Content, Strategy, & Next Generation PR  company that has produced a number of videos for their clients to help extend brand presence. Thie latest release is “Inverted Bike Shop” for 718 Cyclery in Brooklyn New York.

This is a great example of how the back story behind a company can be a very powerful connecting force. This simple video documents the passion of the owner, his connection to his clients, and shows the very human side of his business. This is the kind of thing that is very hard to get from a website, a social network, direct mail, etc. By letting the owner of 718 Cyclery tell his story, in a short five minute film, Show Love has captured and presented something real, and captivating.This is the kind of thing that has real linger time. It gets you interested, and pulls you in for more. It works.

Do yourself a favor, and go to Show Love’s vimeo channel and check out the rest of the films they have produced. I think you’ll be impressed.


Don’t Go Talkin’ Trash About Versace on Facebook.

In today’s world if you are going to market yourself, and expand brand reach through social media you better be willing to put up with some criticism. Some brands get the whole “Transparency” thing, others don’t. The latest example of this is Versace.

Versace has pulled posting functionality from their official Facebook page. A page with more than 500,000 fans. Posting functionality was pulled after they began to receive wall posts openly criticizing the use of manual laborers to sand blast their jeans. A practice preformed in sweat shops, and conditions that are openly harmful to their labor force.

What is really pretty interesting about this is, that this kind of reaction is that it isn’t about just shutting down or moderating fans bickering or complaining about products or styles. It’s about shutting down any criticism of the company or brand as a whole. Rather than step up and try to manage what rapidly became a PR nightmare, they took the easy way out and shut down fan interaction with the brand. The only problem is, this kind of action tends to add fuel to the fire, rather than extinguish the flames.