Prague

Staropramen Celebrates Prague

The liquor packaging business is tough. You need to design something that stands out form the crowd, is memorable, reflective of the core brand, and fits well within the shelving of stores. BBDO was charged with designing limited edition packaging for Czech Republic Staropramen Lager. (my beer of choice when I was in Prague) SunInBev asked BBDO to create a design that kept Prague at the heart of the overall packaging. The result is a series of cans that when stacked side by side build Prague’s famous Carls bridge that spans the Danube river. The limited edition Staropramen cans were introduced to Ukraine & Russia in the spring of 2014 with another limited edition launch for the UK and 4 other European countries coming later this year. I love the look of the overall design. The green and cream color reflecting the Staropramen brand, combined with the black line art with the tight engraved look gives this a feeling of fun and sophistication.

Creative Director – Rytis Juodeika, Anze Jereb

Art Director – Alexander Rogovets

Copywriter – Taras Droom

Head of Design Studio – Martynas Birskys

Designer – Tanya Tkachenko

36 Cities, 21 Countries, 90 Nights.

I love traveling to Europe. I’ve been a number of times, and would go back in a heart beat given the opportunity. I was supposed to go to Italy earlier this year, but with the move and a couple of other things that trip has been postponed. The video below, by Luke Shepard is a tribute to some of Europe’s greatest architecture. The time lapse footage was shot in 36 cities across 21 countries over the course of 3 months. It really is a pretty stunning piece of work. The shots almost have a 3D quality to them, which is a testament to Shepard’s talents as a photographer.

OFFF Opening Titles by Mischa Rozema, and Si Scott.

Post Panic have created the opening titles for the OFFF festival in Barcelona Spain this year. The title sequence was written by Mischa Rozema and British graphic designer, Si Scott, and is a reflection of their dark thoughts on a possible future for this world.The film guides the viewer through a grim scenario that embeds the names of the featured artists through out the film.

The film was shot on location in Prague, and directed by Mischa, with post production being completed by Post Panic in Amsterdam.

I love that this was conceived and shot in a 21 by 9 aspect ratio.

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A Czech Travel Agencies New Viral Campaign? It Should Be.

European tourism is recovering after the global financial crunch, and travel agencies are really feeling the crunch. In a brilliant marketing move a new travel agency launched what appears to be a new viral campaign developed by a newly formed Czech travel agency, “Toy Travel”. The website that has already attracted more than 15,000 visitors in the last week, with limited marketing and promotion.

The travel agency is offering trips for your stuffed toys. For a fee of between 90 to 150 Euros, your most loved stuffed toy can be shown the sights of Prague by ‘Toy Traveling – Travel Agency for stuffed animals and cuddly toys’ and have his photo taken in front of its landmarks. The first destination on the list for clients is Prague. But Budapest, Bratislava, Munich, Berlin and other European cities are soon to join in.

The website sendyourdarling.com is the brainchild of a 22-year-old decorator, Marek Hlavka who pitched the idea to a Shark Tank-style TV reality show in the Czech Republic last month.

Two of the Czech TV show judges each gave 5,500 Euro each to make the traveling plush a reality.

One of the judges, businessman Tomio Okamura, said, “As we start, we’re focusing on north American and Japanese markets, where there is a huge amount of people that own stuffed animals.”

The concept was inspired by the 2001 film “Amelie from Montmartre” in which the heroine has pictures of her father’s garden gnome posed in front of various world landmarks sent to him to convince him to fulfil his dream of touring the world.

I just keep thinking If they include hooks to social networks like Twitter, Facebook, Tumblr, and incorporate geo-location services this could become a global phenomenon. Imagine if this campaign took a picture of your Plush, and then pushed the photo with geo-location data to all of the above mentioned sites, which notify all of your social network contacts. Think of it as a visual version of 4 Square for your stuffed animals. Toy should consider turning this into a contest where the plush with the most travel stops and photos wins a trip to a European city for its owners.