Studio B has created a really amazing stinger to promote Adobe’s latest release of their creative suite. The visuals used were created by various artist Adobe hired to create imagery with the suite of tools. Imagery that represents Adobe’s paradigm shift for their whole creative suite line and the re-thinking of the creative process that Adobe has engaged in.
What I really like about this piece is the fact that its not a “tools demo”. Instead it represents the beautiful artwork created by the artist Adobe commissioned, and highlights what can be created with their tools.
As every graphic designer knows, fonts are expensive, and needed in quantity to do good work. Owning a vast library of fonts can be extremely expensive, but required in order to show your clients a variety of type stylings before taking a design concept to its final stages. Thankfully plugins for Creative Suite applications are starting to make it possible to browse and preview fonts from vendors directly within layouts without purchasing them first. This is huge for designers on tight budgets or not in a position to layout thousands of dollars on complete type libraries.
One of them, the FontShop plugin, which seems to have been stuck in a beta mode for a lifetime now, has now been extended to Mac and Windows Illustrator CS3-CS6.If you haven’t tried it, give it a shot. I have been using it with Photoshop since CS4, and it has been a lifesaver when dealing with needy clients that can’t make up their mind on a specific look for a project. Now I wish they would add InDesign, After Effects, and Premier support as well.
I haven’t upgraded to Adobe Creative Suite CS6 yet. I simply can’t afford it right now, and I’ve only been using CS5.5 for about 9 months. That doesn’t mean I haven’t been following the changes, upgrades, and new features at the Adobe site though. Today, while I was perusing the Adobe blog, I came across a really interesting article talking about the number of branded assets that now go into the entire creative suite. These assets comprise everything from application icons, to packaging, and splash screens. Much to my surprise, I found out there are now 5000 shared branded assets. That’s right 5000, and it takes a year to produce all of them.
With software refresh cycles happening every 12 to 18 months, you can bet money that the marketing design team for Adobe is well underway with the branding redesign for CS7. The entire article is on the Adobe Blog and well worth the read if you are a designer, or simply use any of these tools.
“It takes well over a year to design, execute, deliver, and ensure the proper implementation of the roughly 5,000 or so assets it takes to get a CS release out the door (we’re already thinking about CS7). Along the away, there are innumerable institutional, technological, and political hurdles to overcome. It can be daunting, but we do everything we can to get it made with as few design compromises as possible.”
Yesterday Adobe announced an upgrade to its acclaimed Creative Suite. While there were a bunch of things in the software that would get any creative pro excited, the biggest buzz generator for me was Adobe’s announcement to lease, or rent software licenses.
This is the first step that a software giant has taken to help offset my cost of working with their tools. Right now Adobe is offering Adobe Photoshop for $35/month, the Design Premium suite for $95/month, or the Master Collection for $129/month (for a year. It’s $195.00 on a month to month basis). While this pricing structure might sound a bit steep, think about the annual cost of renting the Master Collection versus Buying the upgrade. The cost of renting the Master Collection is $1548.00 a year. If you are a creative professional, that cost is offset as an operating expense, and can be either be deducted from your taxes, or passed on to your client.
While I am excited about the idea of renting software as opposed to buying it, I wish Adobe gave me the option to pay as I play. I own the Master Collection, but there are certain components I hardly ever use. Take InDesign, I fire it up about twice a month. Instead of renting the entire suite for $129.00 a month, it would be better if I could rent it at a lower price, and then pay extra for the software components I use occasionally like InDesign. Something like $80.00 a month for the Suite, and $5.00 extra when I fire up InDesign. (just a thought Adobe in case you are reading this)
As for the cost of renting, while that $1548.00 a year sounds steep, Adobe announced that they are moving to a 12 month release cycle on software. The upgrade cost for the Master Collection is between $549.00 and $1399.00 depending on what software you are upgrading from. The majority of the upgrade prices are $1399.00. Right now this is less expensive than renting for a year, but your purchase is a one time cost deduction, compared with a monthly operating expense. You might want to consult with your accountant on how much you can deduct, but I’m thinking in the long run renting is the better deal. And if you pass the cost of renting on to your clients, there is the possibility that your rental cost zeros out. if you work 8 jobs a month, the rental cost passed on to your clients is $16.12 per client a month, a charge most client will be willing to swallow. Think of it as materials and supplies, which is something you haven’t been able to do with software before.
As the new rental program moves forward, I’m sure the pricing structure will change. Hopefully the cost will come down as more people opt in for renting instead of buying. And hopefully Adobe will let you rent as you need to, rather than renting for a whole year. I really like the idea of being able to rent a software license when I need it, rather than locking into renting it for a predetermined block of time.