Print Advertising

Advertising from the Mad Men Era.

I love Taschen books, and one of their latest Mid-Century Ads: Advertising from the Mad Men Era looks to be another one that I’ll end up buying when it drops later this month.

Edited by cultural anthropologist and graphic design historian Jim Heimann the two volume set has more than one thousand images,and supporting text. This companion set of books offers a curated look at the best of American print advertising in the age of the “Big Idea.” (roughly 1955 to 1969)

Available in February 2012, this book will appeal to anyone involved in design, advertising, or interested in the cultural history of the period. The book will retail for $59.99. You can pick it up from Taschen or Amazon via pre-order.

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Print Meets Mobile.

Both of the videos shown below are nice examples of smartphone integration with print based advertising campaigns. The piece for “Reporters Without Borders” is a more elegant solution incorporating a QR code to activate the video, but both show a growing trend in merging traditional mediums with smartphone enabled technology.

Retro Lego from Service Plan Nails It.

I love this series of ads for Lego by Munich based Serviceplan. They totally nail what Lego is about. Everything from the look of each shot to the wardrobes and sets provided to the models is so spot on. The images are clever, and tell a complete story in a single still image.

Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Creative Director: Oliver Palmer
Art Directors: Sandra Loibl, Julia Koch
Copywriter: Frank Seiler

Saatchi & Saatchi’s Brilliant Ariel Pro-zim Direct Mail Advertising.

I’m waiting for a delivery at my house, which was supposed to be here an hour ago. Since I can’t access my company network from home, and I am feeling a bit lazy this Friday morning when it comes to free-lance work, I thought I’d post this on the blog.

If you are going to do direct mail advertising, you better come up with a concept that is not only sticky, but clever enough to get your target audience to respond to it. This is where the new Ariel Pro-zim campaign from Saatchi & Saatchi, Dubai, really shines. They produced and mailed out something that is pretty hard not to notice, and more importantly, pretty hard to not want to try.

The “Satin by the Numbers” kits were sent specifically to targeted opinion leaders so they could experience the product themselves. EAch kit contained one fabric paint by numbers canvas, seven impossible to remove stains in the form of paint tins, and one Ariel Pro-zim sample. The kit has simple instructions, which make certain even the most creatively challenged can create a work of art from things like ink, coffee, and ketchup. After you are done, you simply toss the painting in the washer with Ariel Pro-zim and watch your masterpiece dissolve.

The Ariel Pro-zim 2 Stain By Numbers ad campaign is pretty clever, reverting back to childhood fun in order to attract sales. I’d like to see what kind of sales conversions they had after running this, but no matter what the results are, the ad is still great.