Print Advertising

Advertising from the Mad Men Era.

I love Taschen books, and one of their latest Mid-Century Ads: Advertising from the Mad Men Era looks to be another one that I’ll end up buying when it drops later this month.

Edited by cultural anthropologist and graphic design historian Jim Heimann the two volume set has more than one thousand images,and supporting text. This companion set of books offers a curated look at the best of American print advertising in the age of the “Big Idea.” (roughly 1955 to 1969)

Available in February 2012, this book will appeal to anyone involved in design, advertising, or interested in the cultural history of the period. The book will retail for $59.99. You can pick it up from Taschen or Amazon via pre-order.

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Print Meets Mobile.

Both of the videos shown below are nice examples of smartphone integration with print based advertising campaigns. The piece for “Reporters Without Borders” is a more elegant solution incorporating a QR code to activate the video, but both show a growing trend in merging traditional mediums with smartphone enabled technology.

Retro Lego from Service Plan Nails It.

I love this series of ads for Lego by Munich based Serviceplan. They totally nail what Lego is about. Everything from the look of each shot to the wardrobes and sets provided to the models is so spot on. The images are clever, and tell a complete story in a single still image.

Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Creative Director: Oliver Palmer
Art Directors: Sandra Loibl, Julia Koch
Copywriter: Frank Seiler

Saatchi & Saatchi’s Brilliant Ariel Pro-zim Direct Mail Advertising.

I’m waiting for a delivery at my house, which was supposed to be here an hour ago. Since I can’t access my company network from home, and I am feeling a bit lazy this Friday morning when it comes to free-lance work, I thought I’d post this on the blog.

If you are going to do direct mail advertising, you better come up with a concept that is not only sticky, but clever enough to get your target audience to respond to it. This is where the new Ariel Pro-zim campaign from Saatchi & Saatchi, Dubai, really shines. They produced and mailed out something that is pretty hard not to notice, and more importantly, pretty hard to not want to try.

The “Satin by the Numbers” kits were sent specifically to targeted opinion leaders so they could experience the product themselves. EAch kit contained one fabric paint by numbers canvas, seven impossible to remove stains in the form of paint tins, and one Ariel Pro-zim sample. The kit has simple instructions, which make certain even the most creatively challenged can create a work of art from things like ink, coffee, and ketchup. After you are done, you simply toss the painting in the washer with Ariel Pro-zim and watch your masterpiece dissolve.

The Ariel Pro-zim 2 Stain By Numbers ad campaign is pretty clever, reverting back to childhood fun in order to attract sales. I’d like to see what kind of sales conversions they had after running this, but no matter what the results are, the ad is still great.

Design Friday. DraftFCB Print Campaign for Man vs Wild.

If you watch cable TV, you are probably familiar with the show Man vs Wild. Even if you have never seen the show, you have probably heard of it. The basis of the program is simple. Ex S.A.S. officer, Bear Grylls is dumped in some remote part of the planet with the clothes on his back, and not much more. For the next 60 minutes he shows you how to survive.

A large portion of the show is about finding food and water (key to your survival) and Bear Grylls goes to some great lengths to find food from highly unlikely, and quite often disgusting food sources. This series of print ads from New Zealand agency DaftFCB create a wonderful tribute to Bear Gryll’s adventurous palette.

The photography and Photoshop work is absolutely wonderful, and with a minimal amount of copy, they convey what one of the primary draws of the TV show is. Bear Grylls eating some really gnarly stuff.

Agency: DraftFCB, Auckland, New Zealand
Creative Director: Billy McQueen, Chris Schofield
Art Director: Kelly Lovelock
Copywriter: Matt Simpkins
Photographer: Julie-Maree Southen
Photo Retoucher: Denny Monk

FedEx World. When a Picture is Worth a Thousand Words.

I love this series of print ads for FedEx. They are so simple and completely convey the message about FedEx international delivery services. With no editorial the images can be used in any country, and are still completely readable.

Great use of minimal color that helps the FedEx logo to pop in the bottom right. Excellent photography. A single call to action (an international toll-free number), A simple clean idea that just works. Kudos to DDB and the crew that put this together.

The campaign was developed by Brazilian agency DDB. Creative Directors: Rodrigo Almeida, Renata Florio, Sergio Valente Art Director: Max Geraldo Copywriter: Aricio Fortes Photographer: Manolo Moran

A Great Print Campaign for Mount Sinai Hospital, New York

Since I am going on a short vacation there won’t be  a “Design Friday” post this week. So I have decided to post something today instead. There is a series of ads for Mount Sinai Hospital that have been running in the New York Times, and regional magazines lately. Mount Sinai Hospital, located in New York is one of the oldest, and most prestigious hospitals in United States.

This print campaign deals with a variety of serious illnesses and seeks to present Mount Sinai Hospital as the best possible choice for treatment. These are delicate subjects which have been executed with brilliant creative and flawless execution.

The copy is simple but powerful, approaching the subject in a way that draws out the readers emotions connecting at a human level. The photography is realistic, sophisticated, and beautiful which helps in targeting the upscale demographic. The balance of the layout is clean but original with the placement of body copy and logo at the top of the page above the headline. The designer has used a classic yet contemporary font (Mrs. Eaves). The pages are duo-toned in warm hues to help soften the overall look. The photography doesn’t show patient faces, which allows the reader to imagine how this could be their own story.

“Jay Marsen’s liver was badly damaged. Cirrhosis and two cancerous tumors had left him in dire need of a transplant. Without one, he knew he had less than two years to live. But hope arrived when his son offered to donate sixty-percent of his liver. Dr. Juan del Rio Martin led a team to successfully make the transplant, knowing each liver would regenerate over time. Now father and son are both doing well, and proud to share much more than a name.  Another day, another breakthrough.

In addition there is series of other smaller ads which are more minimal in their approach yet stand out with great imagery and a well balanced sense of humor. Even though the second series of ads builds from a humorous rather than emotional perspective, the overall voice for Mount Sinai Hospital, is maintained across the entire print campaign.

This series of advertisements does a remarkable job well while presenting the Mount Sinai Hospital image with dignity, creativity, and a level of sophistication that the institution deserves.