As someone who’s formal eduction, training and work experience is in the filed of art and graphic design, I have a profound appreciation for the work of 1-of-1. The posters shown below have a flattened refined look that will stand the test of time. The visual simplicity highlights the car’s silhouette . There is just enough detail to keep things visually interesting without detracting from the aesthetic of the automobile, or the overall visual design. Limited color pallets and flat graphics help to enhance the overall feel of the posters themselves. The designer has worked closely with each client to capture personal details that really make each print one of a kind.
1-of-1 is the brain child of Australian designer Steve Schenko and it grew out of the creation of a one off print of one of his advertising clients Porsche 911 GT3. That single poster caught the eye of a number of automotive enthusiasts and the rest is history. Well history in the making since he is just starting out. Right now Schenko is open to taking commissions on poster designs for your personal automotive or motorcycle baby. The posters are one of a kind images printed on 310GSM artist stock paper, and signed by the artist.
Voice recognition systems like Siri make some hilarious mistakes. For instance, the system in my VW seems to think that when I want to call Bev Johnston, I really want to call Colby Garlets. Accuracy, is obscured by things like road noise, and my inability to articulate syllables accurately.
The video below called News Machine is an installation for COLORS magazine that was designed in collaboration with interactive designer Jonathan Chomko for Colors #86- Making the News and Journalism Festival 2013. Specifically for a lecture by Patrick Waterhouse that took place on April 24th for the conference.
News Machine churns your tweets through different media filters and into print, simulating the contemporary 24-hour news cycle. You can tweet a headline to @colorsmachine to see what happens.
I am a firm believer of keep it simple when it comes to design. Especially when it applies to advertising. An advertiser has a very short time frame to capture someones attention, and leaving a lasting impression requires a simple message with impact.
The print campaign below does a really effective job of this. Simply editorial that conveys a direct message. Visuals that sell the service with a bit of humor, and a lasting visual impression. A simple call to action, “Go to the website to learn more”. What a really nice job from Master Roma Waiteman, in Curitiba, Brazil.
Agency: Master Roma Waiteman, Curitiba, Brazil
Creative Directors: Flavio Waiteman, Victor Afonso
Art Director: Rafael Guth
Copywriter: Thiago Gabardo
Illustrator: Magma Image
For some time now, print and interactive have been merging. Print is far from dead, but interactive content, especially via smartphones is making deeper inroads into our daily lives. Layar is a start up that has created a rather painless way for print publishers to develop digital content that supplements the printed page via their Layar Creator.
The video does a good job of showing off some of the possibilities of what the software does, but the last 30 seconds are the sweet spot. It shows the software in use as a page is marked up for interactive content. The software is available for a test drive on the Layar website, and if you are a publisher of printed content it might be worth your time to check it out.