Projection Mapping On My New Kicks.

Projection mapping on buildings, and products is quite the rage these days it seems. Outside of the United States that is. I’ve seen this kind of thing in Vegas being done by companies like Monster Media, but nothing like they are doing in Europe and Asia. The process isn’t that difficult to do anymore thanks to major advances in hardware and software over the last few years, which might explain why we are seeing more of it these days.

New Balance hired Smithssi and Flurry Interactive in Korea to create a projection mapped project for a new shoe they will be releasing later this year. I’m not sure where this will be applied, but I could see it being used in store fronts and in store displays to promote the product. What would be really interesting is if they combined this with an application built using something like processing to create an interactive experience, based on human contact with the shoe, and it’s position to the projection source.

This however shows how simple and easy, and effective projection mapping is, and why you’ll be seeing more of it in the near future.

Miska Knapek Sculptures of Wind.

Artist Miska Knapek has taken the open source programming language “processing” and used it to create some amazing wooden sculptures that are based on sensor data of wind movement. The processing application reads in data and then transfers it to an NC Milling machine which carves a wooden block to physically represent the air mass at the time the data is captured. The processing application measures wind direction, velocity and temperature over a set period of time.

This image represents five days of air and wind movement captured at a specific location. The direction of the line is the wind’s direction. The width and speed of movement is the wind speed. And the height is the temperature.

Video of the sculpture creation can be found here.