Project Re-Brief

Harvey Gabor, Google Project Re-Brief.

A couple of weeks ago I posted about Google’s “Project Re-Brief”. The video below is the one of the installments from the series featuring Harvey Gabor reworking his famous Coca-Cola “Hilltop” commercial from 1971.

This video shows Gabor working through new approaches, talking about the original idea, and the creative that went into the original TV spot. What I love about this is the fact that after years of retirement, Gabor still has it. He is every bit as creative and inventive as he ever was, and the Google staff has so much respect for him. If you want to see a master at work, watch the video below.

“And yet despite almost two decades of innovation online, digital ads are still being used to simply inform more than they’re being used to connect, engage and entertain. So we designed this experiment to re-imagine what advertising can be and push the boundaries of how creative ideas and our technology can work hand in hand.”

Google, Project Re-Brief.