Promotion

The Bible of Barbecue.

I have no idea if the Tramontina Bible of  Barbecue is available or not. If it is, it has to be one of the most expensive, disposable books ever made. Created by JWT Brazil, this manual contains everything needed to grill your favorite cut of meat within it’s covers which are made of charcoal.  The promotional video below shows how the Bible of  Barbecue works with pages functioning from a fan, to a knife sharpening stone, to a salt shaker. The book itself is a wonderful piece of design, even if it exists only in small quantities or not at all. The video produced by JWT Brazil and Santa Transmedia, shows some really nice directing by Gustavo Gripe and Raul Krebs, with solid editing and sound design completing the spot. Frankly I hope this thing is for real. I’d love to have a copy for the design work alone, and yes, I would never use it the way they do in the video.

A Frankenstein Viral Promotion.

For the new Sky eries “Penny Dreadful” Beakus director Gergely Wootsch has created an animated short that features some really nice animation that takes inspiration from the origin ofMarry Shelly’s 1818 novel “Frankenstein”. The animation is dark, atmospheric, and captures the mood of the book. Matthew Sweet’s narration guides the viewer through the back story of the book, it’s origin, and aspects of the monster that many who haven’t  read the book, probably don’t know.  “Penny Dreadful” is a major drama series on Sky created by John Logan and starring Josh Hartnett, Timothy Dalton, Eva Green and Billie Piper. The animation was released as an exclusive on The Guardian.

Troublemaker’s Kindle Paperwhite, and The Making Of.

Amazon has been promoting it’s Paperwhite Kindle with some pretty fun advertising locally, but this spot for China is really fun. Below are two videos. The first features two separate spots for the device, the second is the making of video. I love watching the first one, but I am completely fascinated by the second which shows all the preproduction work that went into making these 30 second shorts. No stop motion, all live action and post production animation, with a ton of wire removal and painting out of specific sections of each frame. I have no idea how much time was spent in post on this but I’m pretty sure “quite a bit” is an understatement.

Plenty of Fox Life.

While trolling vimeo this snowy Sunday in December I came across the rebrand Plenty did for Fox and Fox Life’s Fox Life global image, the second most important channel of the group. Working with a bright color pallet, flat graphical images, snippets from their prime time line up edited in, and fluid motion graphics, Art Director: Pablo Alfieri & Elda Broglio, Animation Director: Mariano Farias, and crew have created a nice little promo spot that feels fresh. I’m seeing more and more of this style of work. Lets hope it catches on but doesn’t become as saturated as the sketchbook look that has dominated the design world for what seems like the last decade.