Promotion

Adobe Does the Bus Stop with Photoshop.

Now that Photoshop and Photoshopped are words and phrases in the dictionary, it’s pretty fun to see Adobe Photoshopping people in real time at a bus stop. What a great way to promote your product to people that probably never use it, but know what it is. 

As part of a promotion for Adobe’s Creative Days, a Adobe put a Photoshop wizard in a van across from a bus stop. With the help of his camera man, unsuspecting victims, I mean participants were Photoshopped and they could see it as it happened using a digital adshel inside the bus stop itself.

Really fun, very clever. Way to go Adobe.

Jack Daniel’s White Rabbit Saloon Promotion.

whiterabbit1I’ve written about the exquisite design work Stranger and Stranger creates for the beverage industry before. Their work never ceases to amaze me, and the bottle and packaging design for Jack Daniel’s White Rabbit is no exception.

To help promote the the new adult libation and the packaging design, designer Florent Carlier teamed up with ReflexParis to create a direct mail piece that was printed directly onto a wooden substrate. The limited edition promotion piece was based on the original design by Stranger & Stranger, and used a digital printing method to produce the final result. Even the white ink. Great work from both Florent Carlier, and Stranger and Stranger.

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“I wanted to print typography on wood. I was surprised to learn it was possible to do it by digital printing. Even with white ink!”

Sony’s Experia acro S Skyfall Promotion.

I’m always amazed at the amount of money that gets spent on advertising promotions. I’m not against it, I’m just kind of amazed by it. For example, Sony’s promotion of the new waterproof  Xperia acro S smartphone on the opening weekend of Skyfall in Stockholm Sweden. I can’t tell how many phones were given away in this video, but I bet everyone in the theater got one. Pretty, pricey but not  a bank breaker for Sony.

What I really like though, is the integration with the on screen component. Sony could have simply given the phones away to theater patrons, but instead they tied it into a James Bond themed event that required participation from the theater goers. Once again, not cheap, but still probably less expensive than a media buy of 30 second TV spots. What would be interesting to see is the results of how many people switched to the Sony phone over their current phone, and how much media coverage this received post event. In 2 weeks the YouTube video has had 175,000 views. Not bad advertising ROI overall.