This spot for Firefox cold have been done with 3D animation and other CGI tricks but it wasn’t. There is something very refreshing about the number of spots I am seeing that are live action shoots enhanced with some rock solid post work. The two videos below show the finished piece by Vallée Duhamel and the making of video, which shows just how much hand work went into the crafting of this 60 second spot.
Dublin Ireland based bike builder “Funked Up Fixies” creates bright customizable bikes in a variety of ranges and styles. They are a young company filled with passionate young and creative individuals that are into skateboarding, snowboarding, surfing and cycling. The fixed gear bikes they produce are built around the idea of low maintenance, urban suitability, and fun. The video below was produced by Wolf & Lamm for Funked up Fixies an features a sexy, colorful and dramatic spot all set to a soundtrack of French pop music. The look captures the vibe of the company and the product they produce in a somewhat cheeky fashion. One that would probably never make it on prime time TV in America. The clip has a great look, and just the right amount of humor to make it work.