public transportation

The Detroit Bus Company.

Sometimes you have to take matters into your own hands. That is what the video below about the Detroit Bus Company is all about. I could go on about the production value of the film and how good it is, but that isn’t the point of this post. This is all about how one individual can make a huge impact on the lives of others, their community, and their city at large. Oh, and if you have time, check out the really nice Dark Rye website.

“Young entrepreneur Andy Didorosi believes that the way to Detroit’s new era depends on better leadership and a solid connection between the city and the suburbs. So when the city in 2012 axed its plans to build the M-1 light rail, the transit solution that would’ve bridged that vital connection, Didorosi was mad as hell. So what’s an angry young man in this situation supposed to do? Well, Didorosi bought a bus, had a local artist trick it out with a wicked mural, and he started the Detroit Bus Company. Dedicated to a more connected city, Andy Didorosi is bringing Detroit home one ride at a time.”

5 Great Public Transportation Ads.

So you have this captive audience when it comes to subway, and bus passengers. They are stuck in this metal box, and everyone is trying to avoid contact with others, all the time while watching for their stop. In addition, passengers are quickly desensitized to the billboard style ads that get put up above the seats. So how do you get someone’s attention, and hold onto it during their daily commute?

Like this.