After yesterday’s post about the digitally enhanced IKEA catalog, I started looking at other emerging technologies that create similar experiences. One of the things I found was from a TED talk video that was published to YouTube yesterday. What I like about this is, unlike Google Glass it already exists, and is being used. Unlike Google Glass it doesn’t need glasses or any other form of wearable technology. It feels more practical. Unlike QR Codes, and other bar code driven technology this is activated by the image itself.
Aurasma, is self-described as “the world’s first visual browser.” and based on the video below you can see why. This has so much potential, and at the end of the video you can see just how easy it is to use and add your own content to. In the video presenters Matt Mills and Tamara Roukaerts demonstrate Aurasma and, the seamlessly animated the world as seen through a smartphone. Aurasma goes beyond previous augmented reality applications , by using their “auras” to do everything from make a painting talk to overlaying live news onto a printed newspaper.
This is probably something I’ll never personally experience since I rarely fly first class, or gain access to the VIP lounge at any venue. None the less the technology in combination with environment is solid way of promoting Delta airlines.
Razor Fish has developed a highly interactive experience for Delta at the newly renovated Madison Square Garden in New York. “Touch the Future of Travel” utilizes touch screen monitors, and interactive travel applications to help those lucky enough to be in the VIP lounge discover new destinations, with curated content from around the globe.
The touch screens encourage users to interact by adding phrases, photos, and comments, which trigger travel recommendations for the future. When you are finished browsing, all of the recommendations can be transferred to your smart phone by simply scanning a QR code that appears on screen. Along with seamless connectivity to your phone, Razor Fish built in Social Networking features that allow you to share your experience with your friends on Facebook, Twitter, and Foursquare.
While I might not ever experience this in person, what is shown in the video looks like a solid example of using technology to create an extended experience that keeps the Delta brand relevant to their target customer base. It also helps to extend brand reach across multiple social channels beyond the VIP venue at Madison Square Garden. It’ll be interesting to see if Delta installs this same kind of lounge at other venues around the world in the future.
Do you ever see something and say, “I wish I had thought of that”? I do all the time. This is one of those moments.
I’m not a huge fan of QR codes for a number of reasons, but this is a great example of how to push what they can do. The concept is so simple, and the result is powerful. JC Penny gets a gold star for thinking of this.
Their new “Who’s Your Santa” campaign has a QR code add-on for the 2011 Christmas season. Everyone who buys a gift for Xmas will get a unique QR code “Santa Tag” . Each tag has a unique QR code that allows the gift giver to scan the code and record a personalised voice message for the recipient via their smartphone. When the recipient gets the gift, they scan the code and hear the message. This is a really well executed and innovative way to utilise QR codes. The personalization factor makes just it.
Ballantine’s Scotch Whiskey is running a social campaign that celebrates those who challenge the status quo and leave a lasting impression. To do this, Ballentine’s setup a series of live streaming events hosted through Facebook, where the online community can influence the creative outcome of an individual in real-time through comments and suggestions on Facebook.
One of the more recent events was, the World’s First Animated Tattoo by French tattoo artist K.A.R.L. The tattoo was created in real-time, and features an integrated QR code. When the tattoo was finished,the QR code was read by the iPhone, which played an animated piece to complete the tattoo!