QR Codes

Quearr’s take on QR Codes.

when ever a company that provides a service, develops an infographic about the service they provide, you might want to be a little skeptical about the information provided. This infographic comes from the company Queaar, and they are in the business of helping you develop and implement QR codes for your products. While the numbers shown might be accurate they are incomplete, and the jury is still out on the effectiveness of QR codes, the adaptation of them, and actual user click through rates. None the less the information is interesting, and does give you some new insight on QR Code stats for the 12 months.

Frankly I still believe that QR will be eclipsed by NFC in the next 12 to 18 months, but based on the information in the image below expect to see more of these in the near future.

Scanapalooza QR Code Facts.

I’m not a huge fan of QR codes. I feel that they are overrated and not used as frequently as their promoters might think. The fact that a large number of people don’t have smartphones, it requires you to install and launch a third party application, etc. tends to make people shy away from them. For some time now I have been saying that NFC chips (Near Field Communication) and phones with NFC readers built in will probably eclipse QR codes in the next few years.

A couple of things that support my feelings about QR codes are listed in the info graphic from Lab42 below. Things like 60% of people say they are not familiar with QR codes at all, and only 13% have successfully scanned a QR code.   It’ll be interesting to watch what happens with NFC over the next year or so as more Android phones and the iPhone both implement NFC readers. I’m curious if it will be more widely adopted do to ease of use, or if it will run into the same issues as QR codes have.

Geek Out Monday. 3D Video on an iPad via Kinect.

It’s Monday, so I thought I would start the week with a geek fest featuring some 3D video built with a Microsoft Kinect, and played back on an iPad.

LAAN Labs, used String Augmented Reality SDK to display the video and audio that was recorded with the Kinect. Working with Libfreenect’s open Kinect project, they recorded the incoming data from the Kinect, and then built a textured mesh of the subject from calibrated rgb and depth data sets. This was done for each frame in the sequence which allowed the video to be played back in real-time. Using a simple depth cut off, they were able to isolate the person in the video from walls and other objects in the room.

The image was projected onto a printed image marker in the real world using the String SDK. That image was then used as a QR marker for the iPad to read and display the image.

While this is pretty rough, the result is still impressive, and it really shows off the power of Kinect’s open source community, String SDK, and the Open Kinect Project. I can’t wait to see how this develops. The potential for content development here is huge.

Shop Virtual Super Markets with QR Codes.

I came across this video on YouTube today and was blown away by the figures at the end of it. This is a great example of integrating an online shopping experience with a traditional bricks and mortar brand.

Tesco, the second largest supermarket chain in South Korea wanted to move to the number one slot without adding any additional stores. Knowing that the Koreans are the 2nd most hard-working country in the world and where grocery shopping once a week is a dreaded task.

Cheil in Seoul, Korea. Tesco did two things, they changed their name to the much more inviting “Homeplus”, and developed a life like shopping experience for busy commuters with virtual stores located in areas like subway terminals. The result was a much more convenient way to shop for busy people, always on the go. The virtual stores blend a mobile based shopping experience into people’s everyday lives at common locations.

The virtual store displays are exactly the same as actual stores using life sized images designed to mirror the familiar setting of the Homeplus store itself.The one thing that was added to the images, were QR codes for each product on the shelf. Users simply scanned a QR code with their phone, and the product automatically loads to their online shopping cart. When the online purchase is complete the products are then boxed and delivered to the customer’s door the same day.

In the four months that followed after this campaign launched in November of 2010, online sales increased dramatically with 10,287 consumers visited the online Homeplus mall using smartphones. The number of new registered members rose by 76%, and on-line sales increased 130%. Currently, Homeplus has become No.1 in online market and is a very close 2nd offline.