Racing fans this is for you. The animation below from Le Cube is about the legendary Formula One driver Ayrton Senna made specifically for the Olympic Games in Brazil. Beautiful Fluid animation paired with a story about winning, and overcoming obstacles. This has such a great look to it, really, really nice work. As Le Cube said, “If you want to take a peep into our souls in one of our projects, this is it. This is the kind of project for which Le Cube exists.” and it shows. When you are given the opportunity to work on a project like this, you pull out all the stops.
Racing
More Than Just a Tire.
This Sunday marks the 100th running of the Indy 500 at the Indianapolis Motor Speedway, and to commemorate the event, Firestone has produced a special tire. Firestone announced this version of the Firehawk racing tire back on February 19th of this year, at the 100-day mark prior to the Indy 500.
The special edition tire has bright red sidewall markings of the brand-name and logo, as well as every driver’s name who has won the 500 using Firestone tires. In all, that number stands at 66 spanning back to Ray Harroun in the first 500 in 1911 and up to the current champion Juan Pablo Montoya in 2015. The tire’s visual design is visually refined by the inclusion of red “F-shield” logos at 90 degree offsets to the red Firestone name, and the 100th Running logo created by the Speedway to commemorate the century mark. The winners’ names are listed in chronological order from Harroun forward, along the sidewall in high-contrast white ink and stand out from the black sidewalls with great definition.
It’s this kind of thing that makes me love graphic design. Yes I know this is a splendid piece of promotional marketing, but in the end someone had to design this. A graphic designer, and an art director for sure. Probably a committee had some say in the final executed result. It doesn’t matter how we got here, its the fact that someone thought about this little detail, and executed it so well. I can’t wait to see every car lined up wearing these shoes tomorrow.
Who Wants a 1957 Maserati 250s? I do.
IIf you have a couple million extra dollars lying around and you are in London this September, you might want to pick up this 1957 Maserati that is being offered via RM Auctions.
Quite possibly one of the most beautiful race cars ever built, this late 1950’s classic has been fully restored to perfection. This 1957 Maserati 250S is one of a handful that were ever built. And in my opinion this vehicle represents the best of the 200S series Maserati’s from that period. The car was popularized on the amateur racing circuit worldwide. Unlike the smaller 200S, the 1957 Maserati 250S was powered by a powerful 230 horsepower inline 6 cylinder engine that could propel the car to 161 mph against professional-class competition.
The definitive lines of this car, smooth, sleek aerodynamic make the look. That long slender nose gracefully sloping toward the ground. Wire spoke wheels. The thin windscreen, and the drivers fairing. Those high arched fenders, and that Maserati Red… This was a remarkable vehicle for its time, and this version has been restored to that original esteem. By the look of the photos you’d think it just rolled out of the Maserati workshop, ready for its next rider to come calling with a hefty checkbook.
This 1957 Maserati 250S will go under the gavel on September 8th at the RM Auctions London show. Reserve and estimated bidding pricing has not yet been released.
The Hot Wheels Double Loop Stunt.
Just in case you missed it live on TV, here is the Hot Wheels world record double loop drive through. That’s right drivers Tanner Foust and Greg Tracy set a Guinness World Record racing by driving two cars through a six-story double vertical loop at the X Games in Los Angeles last weekend. This is all part of a year long campaign that Mattel is running for the Hot Wheels brand that will involve a series of story driven stunts that are played out on live TV, as well as through social media and other digital outlets like mobile.
I think this is a great testament to the power of the Hot Wheels brand extending it beyond it’s core target audience of young boys. With over 115 thousand YouTube view since yesterday, this video is well on it’s way to going viral. With all of the other media and buzz that is building around each of the planned stunts over the rest of the year, you can bet Mattel is putting a lot of money behind these real life racing stunts. And it looks like they are paying off.
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