Racing

Le Cube, Senna, in the heart of Brazil.

Racing fans this is for you. The animation below from Le Cube is about the legendary Formula One driver Ayrton Senna made specifically for the Olympic Games in Brazil. Beautiful Fluid animation paired with a story about winning, and overcoming obstacles. This has such a great look to it, really, really nice work. As Le Cube said, “If you want to take a peep into our souls in one of our projects, this is it. This is the kind of project for which Le Cube exists.” and it shows. When you are given the opportunity to work on a project like this, you pull out all the stops.

Who Wants a 1957 Maserati 250s? I do.

IIf you have a couple million extra dollars lying around and you are in London this September, you might want to pick up this 1957 Maserati that is being offered via RM Auctions.

20130705-172105.jpg

Quite possibly one of the most beautiful race cars ever built, this late 1950’s classic has been fully restored to perfection. This 1957 Maserati 250S is one of a handful that were ever built. And in my opinion this vehicle represents the best of the 200S series Maserati’s from that period. The car was popularized on the amateur racing circuit worldwide. Unlike the smaller 200S, the 1957 Maserati 250S was powered by a powerful 230 horsepower inline 6 cylinder engine that could propel the car to 161 mph against professional-class competition.

20130705-172140.jpg

The definitive lines of this car, smooth, sleek aerodynamic make the look. That long slender nose gracefully sloping toward the ground. Wire spoke wheels. The thin windscreen, and the drivers fairing. Those high arched fenders, and that Maserati Red… This was a remarkable vehicle for its time, and this version has been restored to that original esteem. By the look of the photos you’d think it just rolled out of the Maserati workshop, ready for its next rider to come calling with a hefty checkbook.

This 1957 Maserati 250S will go under the gavel on September 8th at the RM Auctions London show. Reserve and estimated bidding pricing has not yet been released.

20130705-172212.jpg

20130705-172217.jpg

20130705-172225.jpg

20130705-172233.jpg

20130705-172244.jpg

The Hot Wheels Double Loop Stunt.

Just in case you missed it live on TV, here is the Hot Wheels world record double loop drive through. That’s right drivers Tanner Foust and Greg Tracy set a Guinness World Record racing by driving two cars through a six-story double vertical loop at the X Games in Los Angeles last weekend. This is all part of a year long campaign that Mattel is running for the Hot Wheels brand that will involve a series of story driven stunts that are played out on live TV, as well as through social media and other digital outlets like mobile.

I think this is a great testament to the power of the Hot Wheels brand extending it beyond it’s core target audience of young boys. With over 115 thousand YouTube view since yesterday, this video is well on it’s way to going viral. With all of the other media and buzz that is building around each of the planned stunts over the rest of the year, you can bet Mattel is putting a lot of money behind these real life racing stunts. And it looks like they are paying off.