I am a firm believer of keep it simple when it comes to design. Especially when it applies to advertising. An advertiser has a very short time frame to capture someones attention, and leaving a lasting impression requires a simple message with impact.

The print campaign below does a really effective job of this. Simply editorial that conveys a direct message. Visuals that sell the service with a bit of humor, and a lasting visual impression. A simple call to action, “Go to the website to learn more”. What a really nice job from Master Roma Waiteman, in Curitiba, Brazil.

Agency: Master Roma Waiteman, Curitiba, Brazil

Creative Directors: Flavio Waiteman, Victor Afonso

Art Director: Rafael Guth

Copywriter: Thiago Gabardo
Illustrator: Magma Image