If you happen to be in North Carolina any time between October 12, 2013–January 20, 2014, you might wan to take some time and go to Porsche by Design: Seducing Speed at the North Carolina Museum of Art.
The exhibit will feature more than 20 Porsche automobiles from the collections of or owned by Ralph Lauren, Steve McQueen, and Janis Joplin. In addition they are displaying a one-of-a-kind Panamericana concept, and the 1989 16 cylinder 917 Spyder Prototype; which like the Panamericana is on loan fromt he Porsche museum in Stuttgart, Germany.
Yesterday I did a short post on New Balance and the projection mapping they are doing for a new line of shoes they have coming out. In it I mentioned that the process in many ways had become much easier with advances in hardware and software over the last few years. With that said, I would also like to qualify that with “Projection mapping can be as complex as you need it to be.” Case in point, the new runway show for Ralph Lauren.
The Ralph Lauren image may be a brand that is more closely associated with the 29 vintage cars that Lauren has collected with passion, rather than with social networks, iPhone applications and cross-platform advertising campaigns but this project might change that perception though.
Watch this video and take note of the fact that there is a fairly large crew involved. They make extensive use of green screen, 3D modeling, light projection, geometry mapping and distortion, HD video, composting, audio design etc. I tried to find a video of the actual finished piece, but every version I found was pretty weak. When I find a decent one I’ll update this post with it. In the mean time, take a look at the making of video. It’s really quite impressive.
“We put our hearts and souls into this, this sensory experience — complete with sound and even a mist of fragrance — will not be staged only in London. One of the brand’s New York stores also will get a similar eye-popping show. ” Ralph Lauren