Razorfish Emerging Experiences

Razorfish Helps Shopping Go a Little “Minority Report”.

This is a little bit cool, a little bit creepy, and a little bit “Minority Report“. Razorfish Emerging Experiences group has prototyped a next gen retail experience that uses Bluetooth Low Energy (BLE) indoor location-based tracking to serve up content to your smartphone, or live screens in proximity to you as you shop. By taking advantage of your smartphone’s connectivity, Razorfish was able to see movements and identities of smartphones throughout retail environments. With this information they were able to gather data on who you are, when you entered, where you went, where you lingered, and when you left. Using this data, they were able to serve up relevant content to the shopper.

Razorfish is exploring using Bluetooth Low Energy (BLE) indoor position tracking to help integrate mobile experiences into a physical retail space. While the idea of pushing advertising, and other content to my phone is a bit creepy, there are other uses that Razorfish points out. Things like wayfinding systems to help guide shoppers through a crowded store or to less crowded checkout lines. In addition they point out that you could use the service to signal for in-store assistance.  For a full breakdown on the project click here to go to the Razorfish site.

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Razorfish Emerging Experiences – KinectiChord

 

About a week ago at the Cannes Lions International Festival of Creativity, Razorfish Emerging Experiences Lab debuted our their latest creation, the KinectiChord. KinectiChord is a multiuser, multisensory experience that blends physical and digital experiences in an unexpected and delightful way.

The device was on display in the Microsoft Advertising Beach Club over the course of the festival and participants were encouraged to interact with the device. The KinectiChord experience allows multiple users to see, hear and feel technology like never before. It’s a really nice blend of art and technology that extends the overall user experience. It’ll be interesting to see where Razorfish takes this in the future.