Most of my Friday morning has been spent looking at video clips trying to find inspiration for an animated video wall that will be playing in an upcoming trade show. While perusing the Vimeo I came across this series of videos from NERDO for the rebrand of La Effe. Theses have such a great look to them. Simple graphics, reduced color pallet, nice use of typography, great timing, and presence. The Graphic Pack shows the application of the look across a broad spectrum of uses, while the indents showcase a tighter venue for the animation. Yes I am seriously considering borrowing some of this concept for my 60 second loops. If you want to know more about the work, there is a complete case study here.
Most of us take for granted the amount of work that goes into a 15 or 30 second TV commercial or promo. The 4 videos below from Armenian Triada Studio is a great example of what I am talking about. The first two spots show the final rebrands for Shoghakat TV. The second 2 show the amount of compositing, green screen, 3D, VFX, color grading and additional post work needed to make these spots pop. This is some really nice work, that probably goes unnoticed by most people.
This montage of HGTV’s rebrand from Viewpoint Creative, shows the excellent cinematography, editing, color grading, use of type, and continuity between all of the promo spots they created. This video shows a really nice job of Viewpoint brings all of the elements together to create a fresh new brand voice for HGTV that highlights the most popular segments on the channel. Each spot works on it’s own, but together in this clip you can see how they create a cohesive voice across the brand.
About the new look from Viewpoint Creative’s website:
“Everyday homeowners are out in the world and on their digital devices pinning favorites and dog-earing possibilities. Our network redesign takes this ‘tagging’ theme and turns it into a central branding motif, bringing consumers on a journey filled with HGTVinspiration and ideas. The full package includes a robust graphics toolkit and extensive shoot-based elements featuring network talent.”