Record Player

Playing on a Shoe String, Livia Ritthaler’s Minimalist Gramophone.

It’s a rainy Saturday morning here in the Midwest, and for some reason I was thinking back to the days of art school. Days when I was young, broke, and had to be inventive when it came to entertainment, eating, and doing things with little or no money. I think that is why I love the “Minimalist Gramophone by design student Livia Ritthaler.

It’s inventive, it works, and it seems quite entertaining. Hopefully she is eating something better than Raman Noodles while listening to her records.

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Minimalist gramophone

I just moved to London to finish my bachelor with the graphics program. Because I can afford neither the money nor the space a record player, I’ve even built one.

A phonograph of three materials, paper, wood and metal. Operated by their own hands.

Livia Ritthaler
Graphic and Communication Design

Griffiths, Gibson, and Ramsay Productions Pop-Up Record Player

I found this today on the Marketing Magazine website and fell in love with the whole concept for this direct mail piece. Apparently this was shipped almost a years ago, and it completely slipped under my radar.

Ad Agency “Grey” from Vancouver Canada produced this clever portable record player for GGRP that is made from the corrugated cardboard sleeve that is the mailer for the 45 RPM record inside.

You simply fold the envelope up, place the record underneath and spin it with a pencil to play the children’s story, “A Town That Found Sound”. The hollow space behind the needle works like a sound chamber to amplify the audio.

According to Geoff Dawson, , associate director at Grey, “It’s actually shocking how good the sound quality is, it took a long time of playing with different materials and designs to get the audio just right”.

Grey came up with the idea based on the deep history of GGRP, and the relationship of the audio industry to its roots in vinyl records. Vinyl is undergoing a resurgence in popularity and the design helps to reinforce the creativity that GGRP brings to the table. Grey wanted to showcase GGRP’s creativity and love for sound, and I think they have pulled it off quite brilliantly.

This simple, well designed, clever direct mail piece has brought more traffic to GGRP than any other item they used. The response has been so strong, that recipients of the mailer have been calling GGRP and asking for more copies to take home to their kids and give to others in the office.