To promote their recycled paper line and the idea of recycling, Igepa Belux turned to the creative team at design firm Soon. Using old magazines, Soon transformed the pages into a bright colorful world of flowers, insects, and birds, giving the pages a second life.
The design team at Soon transformed magazines and print advertisements into three dimensional sculptures of flower arrangements, intricate insects, and voluminous greenery by cutting, folding, weaving, bending and gluing the materials and crafting them into a spectacular new world. The end result was a full color brochure, a behind the scenes video, and a series of prints, showing how the original materials had been transformed.
When I was in art school, one of the assignments I had to do in an industrial design class was to construct a chair out of corrugated cardboard and paper. When it was first assigned to the class I thought it was a daunting task, but as we worked through it I came to realize that corrugated board and paper are extremely strong, durable and versatile materials to work with.
FlexibleLove designed by Chishen Chiu, and manufactured by Pinzaan Company Limited makes use of an ‘accordion-like, honeycomb’ structure to create durable furniture pieces produced from widely-available recycled materials including recycled paper and recycled wood waste.
FlexibleLove seating can hold from one to as many as sixteen individuals; changing length and shape by simply pulling each end to expand or compress the size. The honeycomb structure, used throughout the entire FlexibleLove line, produces an accordion-like result that allows each piece to be extended and collapsed with ease while maintaining durability across the structural length of the surface.