Red Bull

Kluge, The Athlete Machine from Red Bull.

I don’t drink Red Bull, but I love their advertising. This giant Rube Goldberg Machine feature all of their star athletes, some crazy extreme sports tricks, a WWI airplane, and a single can of Red Bull.

The video is shot really well blending everything from crane shots to GoPro footage. There is some nice title work going on and it is paired with “Soul Wars” by AWOLNATION. Entitled “Kluge” the 6 minute YouTube video is built around the German adjective Klug which translates to “clever”. Red Bull uses this term to “combine complex machinery patched together with the energy and prowess of world-class athletes, to see what happens when physics gets physical.”

This is worth watching even if your not a Red Bull fan. Oh and if you are wondering about the power of viral video, this has been viewed almost 700,000 times in the last day and a half. If you’re curious about how they made this, click here.