As social media sites like Facebook and Twitter become even more widely used on a global scale, brands are figuring out better ways to integrate your online with the real world. This example from Renault at the Amsterdam Motorshow is a great example.“Sharing your offline experience directly with your online friends. Renault made it possible. By bringing the world of Facebook into the real world of the AutoRAI 2011. For the Amsterdam Motorshow we’ve created an innovative and real-time social sharing experience. At the largest automotive event of The Netherlands, 250.000 visitors could like Renault cars through a RFID Facebook card. We placed specially made Facebook pillars in front of the Renault cars. By holding their pass in front of these pillars, a connection was made to their profile and the car was being “shared” on their wall. This way their offline car experience had been shared with their online friends. At the Renault stand, car fans got a free card. With this pass, visitors were able to login to their Facebook profile. Since the pass held a RFID-microchip which stored their username and password, it automatically became their Facebook connect card. Ready to LIKE one of the Renault cars at the AutoRAI. Simple, innovative and fun.”
Last night I had the pleasure of accompanying my friend Kanon to the grand re-opening of the local Audi dealership. One of the perks of going was the chance to see first hand the new Audi R8 Spyder V10 Cabrio, which is one outstanding piece rolling stock. The movie Iron Man doesn’t do it justice, and to be quite honest the copper color of the one last night blows away the white on in the movie.
OK back to what I was getting to here. My original idea for a design friday post was to compare two new Porsche models. The Spyder version of the Boxster and the Panamera. Sort of a what they did right vs what went horribly wrong kind of post. Then I saw the Audi and I was going to compare the amazing design of the Spyder to the R8 Spyder. Unfortunately I couldn’t back to the Audi dealer for photos before the car left for another dealership appearance. (with a base cost of $175,000 dollars this car does not stay at a single dealership for long. It is a show piece.)
Since I have cars on my mind and I was recently in France I decided to do a post on the new Renault print campaign produced by Publicis out of Frankfurt, Germany. The ads are really well done, combining photography with some mad Photoshop retouching skills. The editorial is simple and to the point on all of the ads. “Get There Faster.” which punctuates the visuals created by the cities represented as sand inside each hour-glass. I recently read that there are animated versions of these pieces but I have yet to find them. If I do, I’ll post a link.
Anyway, hats off to a really nice print campaign for Renault.
Creative Director: Konstantinos Manikas, Art Director: Christian Kuzman, Copywriter: Daniel Steller, Digital Artist: Stefan Sperner.