Vespa Romania.

I’m on vacation in one the friendliest scooter cities in America. You see more people on scooters here than pretty much any other city in the states. The high cost of gas, population density, and parking make San Francisco an ideal place to own a Vespa.

I saw this poster today in the window of a shop just down from Union Square. When I got back to the hotel, I did some digging and found out it is a Romanian ad for Vespa. I love the illustration, and the way the illustrator has integrated the traffic congestion into the map. Great image, nice ad.

Agency: Three, Romania
Creative Director: Andrei Tripsa
Copywriter: Sabin Staicu
Art Director: Nicu Duta
Account Director: Miruna Pop
Illustrator: Nicu Duta