After a succesful Kickstarter campaign last year, production on Graphic Means started and it looks like it is getting close to a release date. When it hopefully comes to a theater near me I’ll be going to see it. I want to see it for the history not the nostalgia, well maybe a bit of the nostalgia. The thing is, I did all the things shown in the trailer from paste up, to color stripping and I do not want to go back to it. Sorry folks, the computer changed everything and the way we design today is better. Yes graphic design is still a refined craft that takes a lot of skill and dedication. No design wasn’t better back then simply because it was analog. I hated making Chromalins, doing paste up, and cutting color separations by hand. Did it teach me a lot? Hell yes, there are things I learned 30 years ago that still apply to what I do today, but that doesn’t mean I want to go back to the olden pre-digital days.
The trailer looks good, and the history of how the graphic design business has evolved should be pretty interesting though. So yes, I’ll be sitting in the theater, reminiscing and hopefully learning about the history of my trade as well.
This wonderful video by Glen Milner for the Telegraph is a great example of timing with editing, and story telling only with visuals. Even if you know nothing about the printing and publishing industry, you get the complexities from watching this.
Milner’s short film, shows off the craft of printing and binding a book by hand. A craft that is in many ways a dying art form in this ages of pixels and e-books. (At the beginning there is a shot of rubylith overlays being placed over a piece of film. When was the last time you thought of that?)
Through the entire film, there is a rhythm, created by the edits that guide you through the entire process from burning plates, to numbering the limited edition. The film is only two minutes long, yet it goes through the entire process.
“Birth of a Book” has a great score, a great look, and really solid editing.
Shot at Smith-Settle Printers, Leeds, England. The book being printed is Suzanne St Albans’ ‘Mango and Mimosa’ published as part of the Slightly Foxed series.
Today is my birthday and I’m feeling a bit nostalgic. I think the nostalgia stems from the fact that a long time ago on this day, (no I am not going to tell you how long ago) I started a new job in the design department of a local shop. My job was like many in that era. I did paste-up and cut color separations with a xacto knife and rubylith. This was long before computer graphics and the easy of Command-Z.
As I was sitting here working away on my Mac, building some complex animated title sequences in After Effects it got me to thinking about how much easier things have really gotten since the introduction of computer graphics. Seriously, there are people who will never know the arduous task of rebuilding an entire page, by tearing off all the type that was laid out by hand using gangs of copy and hot wax or rubber cement, or the joy of re-stripping an entire page because the client changed a series of price points 4 hours before press time.
Believe me I am not complaining, and this is not a post about how I walked up hill to work in the snow so I could slave over a hot light table and drawing board all day. I just got to thinking about what it used to be like back in the day, and how I wouldn’t go back to that if I had to. I remember having a conversation with another designer a few years later, and they kept saying that there would be no way you could ever produce anything on the computer that would look better than what was done by hand, especially illustration, and painting. I wish I could talk to them now to see if they even remember our conversation, and if they ever changed their tune. The whole time the two of us were yapping about this we were making Chromalin proofs for a presentation the next day. God I still can’t believe I worked with this stuff. Chromalin involved all sorts of nasty toxic chemicals, and solvents, and they were just a pain in the ass. You had to mix your color to match the PMS chips by hand, and hope that you didn’t screw up when peeling the backer off. If you did it was back to square one.
I still believe in the idea that you should have some solid drawing and sketching skills, if you are going to be a designer. It’s just the way I was trained and the background I come from. Know how to set type and all the fundamentals that go with it. Know about color theory, visual layout, gestalt, balance, use of white space, all of it. OK now I’m getting preachy. Enough of this. It’s my birthday and I am going to go eat some cake while I draw in Photoshop on my new iMac and think about how I never have to smell rubber cement or Bestine ever again.