Saatchi & Saatchi

A Paper Prescription for Plastic Waste

Pixel Farm in Minneapolis, working with Saatchi & Saatchi Wellness, had an opportunity to showcase a paper-based packaging solution for what is one of the most wasteful products on the market today. Plastic prescription bottles that are not recyclable.

Pixel Farm with Saatchi & Saatchi Wellness created this short explainer for the international not-for-profit movement Tikkun Olam Makers (TOM) showcasing with animation and sound what this new packaging can offer in a world swimming in a sea of discarded plastic waste.

“We sought to bring a serious tone to the piece while imbuing it with a natural and optimistic visual aesthetic. The product needed to be beautiful in its simplicity as a concept yet urgent as an environmental effort.

“Papercraft is always a fun undertaking in CG. It allows for great detail in the textures and subtlety in the movement of the objects. Our approach was to create an entire world out of paper except for our antagonist – the dreaded plastic pill bottle.

“This created a great stage for all of the events and provided contrast by way of color and texture. However, we intentionally broke that rule in the creation of the soil – that needed to be real because, after all, the earth is the ultimate victim.”

This is a really nice visualization addressing what is not the most exciting topic in the world, yet presenting it in a way that is memorable and engaging. It has such a great look to it, truly capturing the presence of paper packaging.

Advertising Agency: Saatchi & Saatchi Wellness

Animation & Visual Effects: Pixel Farm
Chief Creative Director: Kathy Delaney
Creative Director: Jeff Stevens, Scott Carlton
Associate Creative Director: Lillianna Vazquez
Art Director: Dominick Marotta, Lauren Collett-Solberg, Nate Miller
Senior Art Director: Lauren Chan
Designer: Tim Sandwick
CG Supervisor: Tom Doeden
CG Artist: Adam Dargan, Riley Eastman, Mike Nelson
Editor: Paul Clark
Copywriter: Sam Ballot-Godsey, Bryan Perley, Olga Castellanos
Sound Engineer: Ken Chastain

Hey Siri, Turn Off My Phone.

One of my pet peeves is texting while driving, or you are driving a late-model car that has Bluetooth yet you still have your phone slapped to the side of your head. I don’t care what anyone says or thinks, you can’t text and pay attention to your driving at the same time. No one can, and since to many people won’t learn that until they have an accident, Sony has come up with a very clever PSA that will turn your phone off for you.

Created by Saatchi & Saatchi Sweden, the Sony ads that take advantage of the “Hey Siri” listening feature on your phone and ask it to turn on Airplane Mode. It’s not fool proof, your phone has to be plugged in, and the listening feature has to be turned on, but you have to hand it to Sony for giving it a shot.

Now if we could just get hand set makers to set up a driving feature that turns off text messaging if you are moving faster than 10 miles an hour…

Saatchi & Saatchi’s Fayreform Lingerie Print Campaign.

I know this ad campaign has been out for awhile, but I stumbled across it again this morning and had to mention it. Fayreform takes a humorous approach to the typical lingerie ad with cleverly written copy, that points out an obvious item in the photo that almost everyone misses until they have read the editorial component. Originally released in 2007, by Saatchi & Saatchi, New Zealand. this print campaign still makes me chuckle, and yes I like looking at the attractive women too. I am still human after all.

Saatchi & Saatchi’s Brilliant Ariel Pro-zim Direct Mail Advertising.

I’m waiting for a delivery at my house, which was supposed to be here an hour ago. Since I can’t access my company network from home, and I am feeling a bit lazy this Friday morning when it comes to free-lance work, I thought I’d post this on the blog.

If you are going to do direct mail advertising, you better come up with a concept that is not only sticky, but clever enough to get your target audience to respond to it. This is where the new Ariel Pro-zim campaign from Saatchi & Saatchi, Dubai, really shines. They produced and mailed out something that is pretty hard not to notice, and more importantly, pretty hard to not want to try.

The “Satin by the Numbers” kits were sent specifically to targeted opinion leaders so they could experience the product themselves. EAch kit contained one fabric paint by numbers canvas, seven impossible to remove stains in the form of paint tins, and one Ariel Pro-zim sample. The kit has simple instructions, which make certain even the most creatively challenged can create a work of art from things like ink, coffee, and ketchup. After you are done, you simply toss the painting in the washer with Ariel Pro-zim and watch your masterpiece dissolve.

The Ariel Pro-zim 2 Stain By Numbers ad campaign is pretty clever, reverting back to childhood fun in order to attract sales. I’d like to see what kind of sales conversions they had after running this, but no matter what the results are, the ad is still great.