One of my pet peeves is texting while driving, or you are driving a late-model car that has Bluetooth yet you still have your phone slapped to the side of your head. I don’t care what anyone says or thinks, you can’t text and pay attention to your driving at the same time. No one can, and since to many people won’t learn that until they have an accident, Sony has come up with a very clever PSA that will turn your phone off for you.
Created by Saatchi & Saatchi Sweden, the Sony ads that take advantage of the “Hey Siri” listening feature on your phone and ask it to turn on Airplane Mode. It’s not fool proof, your phone has to be plugged in, and the listening feature has to be turned on, but you have to hand it to Sony for giving it a shot.
Now if we could just get hand set makers to set up a driving feature that turns off text messaging if you are moving faster than 10 miles an hour…
I know this ad campaign has been out for awhile, but I stumbled across it again this morning and had to mention it. Fayreform takes a humorous approach to the typical lingerie ad with cleverly written copy, that points out an obvious item in the photo that almost everyone misses until they have read the editorial component. Originally released in 2007, by Saatchi & Saatchi, New Zealand. this print campaign still makes me chuckle, and yes I like looking at the attractive women too. I am still human after all.
I’m waiting for a delivery at my house, which was supposed to be here an hour ago. Since I can’t access my company network from home, and I am feeling a bit lazy this Friday morning when it comes to free-lance work, I thought I’d post this on the blog.
If you are going to do direct mail advertising, you better come up with a concept that is not only sticky, but clever enough to get your target audience to respond to it. This is where the new Ariel Pro-zim campaign from Saatchi & Saatchi, Dubai, really shines. They produced and mailed out something that is pretty hard not to notice, and more importantly, pretty hard to not want to try.
The “Satin by the Numbers” kits were sent specifically to targeted opinion leaders so they could experience the product themselves. EAch kit contained one fabric paint by numbers canvas, seven impossible to remove stains in the form of paint tins, and one Ariel Pro-zim sample. The kit has simple instructions, which make certain even the most creatively challenged can create a work of art from things like ink, coffee, and ketchup. After you are done, you simply toss the painting in the washer with Ariel Pro-zim and watch your masterpiece dissolve.
The Ariel Pro-zim 2 Stain By Numbers ad campaign is pretty clever, reverting back to childhood fun in order to attract sales. I’d like to see what kind of sales conversions they had after running this, but no matter what the results are, the ad is still great.