When it comes to packaging for wine, beer, and spirits, no one does it better than Stranger & Stranger. I have posted about their work before but this new series of wine packages for Safeway and Truett-Hurst is absolutely fantastic.
The bright colorful paper wrappers are sure to grab the attention of any shopper in the aisle, and the packaging truly stands out from typical wine labels that can vanish on a 20 foot shelf of glass. The price range on the wine runs from 12 to 50 bucks, and since there is no Safeway here in the Kansas City metro area, I might be taking a road trip to pick some of these up.
We had an idea. Instead of putting more wines on the shelf with a label, grape variety and country on it, we thought about why someone might be buying that particular wine. Then we wrapped the bottle in paper covered with recipes, pictures and stuff relating to whatever that occasion might be.