Playing off vintage car culture, Saturday morning cartoons, and movies like “The Great Race” Y&R São Paulo has created a nice little 30 second spot for the Peugeot 208. The spot is filled with really nice CGI blended with live action footage and completely goof ball story line. The spot was directed by Antoine Bardou-Jacquet, with post production work being handled by ETC London who did a stellar job of compositing and color grading on the final spot. How many cartoon character references can you make out?
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Director: Victor Sant’Anna, Rui Branquinho
Creative Team: Fabio Tedeschi, Leandro Camara, Felipe Pavani, Victor Sant’Anna, Rui Branquinho
Film Production Company: Partizan, Movie & Art
Director: Antoine Bardou-Jacquet
Director of photography: Damien Morisot
Executive producer: Madeleine Sanderson, Georges Bermann, Douglas Costa, David Stewart, Paulo Dantas
Account Manager Film Production Company: Regiani Pettinelli, Douglas Costa
Editing: Bill Smedley
Post Production: ETC London
Sound Production Company: A9 audio
Sound Producer: Apollo 9, Henrique Racz
Account Manager Sound Production Company: Roberto Faria
Audio Finalization: Factory UK
In today’s world, print advertising is competing with more than just broadcast. It now competes with interactive, the web, iPads, iPhones, Android Phones, QR codes, etc. So how do you get your print ad to stand out? Come up with something that is really unique and clever. Something that is going to leave a lasting impression and not be passed over. Something like this really clever print ad for Peugeot promoting the air bags and safety features of their cars.
Designed by Loducca out of São Paulo, Brazil, the full page ad has a simple call to action. Punch the front of the car. When you do, an air bag inflates on the reverse side lifting the page. Turn the page and see the entire ad, with a miniature inflated airbag coming from the steering column.
Creative Director: Guga Ketzer
Art Director: Cassio Moron
Copywriter: Thiago Bocatto
Art Director/Designer: Wagner Fragata