Scrabble Typography Edition, A Designers Dream.

Hasbro has to be feeling some pinch from things like the iPad. No matter how many copies of the iPad Scrabble game they sell, it probably isn’t close to the number of physical copies they sold at Scrabbles peak. So if you are Hasbro, what do you do? Well you could go upscale and apeal to design junkies like myself with the “Scrabble Typography Edition”.

This $199.00 version of the game comes in a wonderful 19.00” x 17.50” x 6.00” solid walnut storage case with drawers that resemble printers drawers. The storage case is housed inside a solid birch cover that slips over the top. The game itself features metal tile racks that echo letterpress mark-up hardware, a six-panel solid walnut magnetized gameboard lined with slip free cork back, and solid walnut tiles featuring a variety of different and exciting fonts.

From a design perspective this looks pretty impressive. Attention to craft, materials, and aesthetics show through. I wish the website told you what fonts were used on the squares, but hopefully Hasbro chose wisely.

The “Scrabble Typography Edition” is a limited edition set will also include a signed and numbered certificate of authenticity. It’s the least Hasbro could do for a $199.00 version of the game.

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Scrabble Fans, Check This Out! “Twitter Scrabble”!

Anyone that plays Scrabble or Words with Friends will love this promotion for the new Scrabble Trickster game from Mattel.

To promote the new game, Mattel teamed up with Duval Guillaume Modem to create Twitter Scrabble, which functions as a social way to promote the game via Twitter. Twitter Scrabble is simple, you arrange letters to form a tweet with the highest score possible, and post it. When you are done you are entered into the daily contest to win a copy of  Scrabble Trickster.

The cool thing about this promotion is the fact that it will probably survive long after the promotion for the game is over. It is a simple idea with deep hooks into the game playing psyche, and the scrabble fan base.