“Old signs become art. I want to make signs that become art” that single line from the trailer to Faythe Levine and Sam Macon’s documentary says it all. When I started my career in graphic design, you had to know how to or know someone who could hand letter. What was thought of as a dying craft is making a comeback thankfully. Thanks to Levine and Macon along with cinematographer Travis Auclair for documenting the fascinating and talented individuals that keeping sign painting alive and kicking.
When I was going through art school, one medium that always kicked my butt were pastels. I got chalk dust on everything , smeared it smudged it, got it on the side of my hand which always got transferred to my cloths or another part of the drawing. So when I see someone who has great command of chalk as a medium, I get all warm and fuzzy.
Dana Tanamachi is graphic designer that lives and works in Brooklyn New York. Part of what she does is create custom hand lettered signs with chalk, and they are really extraordinary. When I first saw images of her work I thought that she was doing scratch board, then I saw the works with subtle textures, and tonal variations.