Slow Motion Video

Ikea is Herding Cats.

London based agency “Mother” has created a new spot for IKEA that features 100 cats combining slow motion and standard frame rate footage. The spot highlights the IKEA tag line “It’s how it makes you feel; Happy inside”. Shot in the Wembley England store this 60 second spot has a great look to it, and the slow motion sequences really show off the body dynamics of how a cat moves.