It’s been a while since I posted anything that involved skateboarding, and since it’s Friday afternoon in the early days of autumn I thought the video would be a good one to post. While the skating in the video is impressive, thats not what caught my eye. What got me all wound up was the quality of the production, the editing, the choice of soundtrack, the color treatment, and the overall visual of the video Arbor Collective Skateboards produced to introduce the James Kelly pro model.
At about the one minute twenty mark, when thy roll out of slow motion and into regular timed footage you get a sense of just how fast this guy is going. Let me just say, he’s hauling ass.
What happens when you take a few beautiful young people and shoot them with a Phantom Flex 4K camera with the frame rate cranked up to a couple hundred frames per second? You get the ad below for Barbour clothing. Produced by Gramercy Park Studios, the long form one minute and thirty second spot introduces a new line of clothing featuring Pantone colors. The spot has some really nice slow motion cinematography with the beautiful young people being pelted with handful’s of colored powder. No voice over, no editorial, no call to action, just people turning through the clouds of colored dust and emerging at the end to reveal the new line all set to a catchy pop tune.
EDITING: Vee Pinot
FLAME: Mark Beardall, Stephen Miller, Andrew Curtis
COLOUR: Ben Rogers
POST PRODUCER: Magda Krimitsou
Never underestimate the power of quality content, beautiful subject, matter, solid editing, slow-motion footage, and a mesmerizing soundtrack. The video below was uploaded 5 days ago on Vimeo and already has over 155 thousand plays, with 3000 likes. Shot on a RED Epic using a Nikon 14mm F/2.8 lens, in an SPL waterhousing, “Water”, by Morgan Maassen will transport you to a world you’ll long to visit.
Sometimes you just need to shake things off. Based on the photography of Carli Davidson, Variable used a high frame rate camera to capture ultra-slow motion video of dogs simply shaking it off. Set to Mayer Hawthorne “Shiny & New” the video has a mesmerizing quality to it. Whether you are a dog person or not, it’s worth a watch if for nothing else than the kinetic energy that is captured by DP Khalid Mohtaseb, and his Phantom master tech Nick Midwig at 1000 frames per second.
Now before you send lots of animal hater comments my way, this is from Variable’s Vimeo page.
*No dogs were harmed during the making of this film. We love animals. Please reach out to firstname.lastname@example.org directly if you have any questions or concerns about the animal’s rolls and we will get back to you asap. Thanks in advance!