Smart Car

Animated Twitter Ads, for Smart Argentina.

Twitter limits your posts to 140 characters, and doesn’t natively support video, flash, or other dynamic media solutions. This can be a bit challenging for advertisers who want to use rich content to promote their brand. That’s right not everyone feels that they can truly convey their ad message/brand message in 140 characters or less. So what do you do if you want to create an animated ad in Twitter? You get really creative, that’s what.

Take what BBDO Argentina did for Smart Cars Argentina. BBDO Argentina created the first animated Twitter ad that is built right into the Brands Twitter stream. If you go here you can see the animation in action by holding down the “J” key on your keyboard to see the animation scroll by. If you are lazy, watch the embedded YouTube video below. The ad works like an old school flipbook animation, creating a fun simple animated ad with a light story. It shows off the Smart’s commuter features like squeezing into a parking spot to small for other cars. What a great idea. So simple, and so much fun.

 

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MIT’s City Car, Becomes a Reality as Hiriko.

About 5 years ago, MIT began developing an inner city automobile that was designed for highly congested areas. The commuter car had a distinct advantage in dense urban areas where parking is always at a premium. “City Car” could fold up to reduce it’s physical footprint.

Recently in Brussels, the “City Car”, now renamed “Hiriko Fold” was revealed as an actual production prototype slated to go into production in 2013. The first urban areas slated to receive the car is Vitoria Gasteiz, a community on the edge of Bilbao Spain. Cities slated to follow the debut of for a trial run with Hiriko are Boston, Berlin, Hong Kong, Francisco, and Malmo. It will be interesting to see how well this concept does in the United States, a country that loves it’s over sized gas guzzling SUV’s and Trucks. A country where people don’t mind driving from an hour outside the city on their daily commute. One thing about most of the United States, land is available, and urban sprawl is common. These factors lend themselves to the obsession with Suburbans, F-350’s, Hummers, and Explorers in most of America.

The Hiriko, when unfolded is slightly smaller than a Smart Car, yet the styling is very futuristic, and sleek. Factors that might help it do better than Smart has done since it’s introduction to the American market a few years back.

What makes Hiriko unique is it’s ability to fold into itself allowing it to park in a space about one third the size of a normal car. According to MIT, three to four Hiriko vehicles can fit into the space used by a normal full sized car. This will be huge for American cities like New York, San Francisco, or Boston. In addition, the Hiriko has the ability to turn on its axis with virtually no turning ratio which aids in inner city driving/parking conditions. Powered by four independent electric motors (one for each wheel) Hiriko can even move sideways in a crab-like manner, virtually eliminating the need to ever parallel park the in a traditional fashion.

Hiriko is estimated to cost around $12,500 when it arrives next year. That price point makes it affordable, and it’s size makes it desirable for many. I just hope MIT can come up with a marketing plan that will sell this to an American audience. In my opinion Hiriko will be a huge success in Europe, Japan, India, and other extremely dense urban areas. Here in the good old USA, it might be a tough sell since we have to share the streets with so many bloated over sized vehicles. Either way I can’t wait to see this in person, and actually take it for a test drive.