Smartphone

This Panda is Dancing

Remember life before your smartphone, tablet, and social media? Yeah I know, it’s kind of hard to imagine not being constantly connected anymore. The video below from Max Stossel & Sander van Dijk is a poetic send up about how we have all become addicted to that piece of tech sitting in your hand right now, or waiting to be retrieved from your pocket as soon as you put down whatever tech you are looking at now.

The video itself is great. A nice live action short with really well thought out graphics that have been motion tracked to specific source points in the frame. Solid editing and post work really help to polish this, but the real meat is in the message. A message with a direct call to action at the timewellspent.io website. The blurb before the video pretty much sums up what they are about.

Today apps and media compete in a race to grab our attention. Join a movement to:

  • Live better with more empowering settings for our media and devices.
  • Change incentives so media competes to improve our lives, not get eyeballs.
  • Invent new interfaces that help us to make room for what matters.

A poetic short film by Max Stossel & Sander van Dijk:

In the Attention Economy, technology and media are designed to maximize our screen-time. But what if they were designed to help us live by our values? timewellspent.io

What if news & media companies were creating content that enriched our lives, vs. catering to our most base instincts for clicks?
What if social platforms were designed to help us create our ideal social lives, instead of to maximize time-on site and “likes”?
What if dating apps measured their success in how well they helped us find what we’re looking for instead of in # of swipes?

As technology gets more and more engaging, and as AI and VR become more and more prevalent in our day-to-day lives we need to take a look at how we’re structuring our future.

Time Well Spent is a movement to align technology with our humanity: timewellspent.io

Director, Co-producer, & Visual Effects: Sander van Dijk: sandervandijk.tv

Writer, Co-producer & Lead Actor: Max Stossel: maxstossel.com

Production Company: Yacht Club Films

Director of Photography: Conor Murphy

Color: RCO

Music & Sound Design: Wesley Slover –

Steadicam Operator: Kyle Fasanella

Graphic Artist: Aaron Kemnitzer

CG Artist: Joseph Pistono

Visual Effects Assistant: Chelsea Galen

Roto Assistant: Regina Morgan-Munoz

Lead Actress: Crystal Lee

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Rain or Shine Googles Latest 360º Immersive Spotlight Story

About a year ago Google launched a new line of video shorts for YouTube called Google Spotlight Stories, a specific immersive video platform with mobile users in mind. The video below can be panned through as the action takes place, but where this really shines is when you watch the video on an Android or iOS device in the native YouTube app.

Rain or Shine directed by Felix Massie is the latest in the series of shorts and is really quite impressive beyond the technology. The story and character development are superb drawing the viewer in and engaging with them as the explore the environment as the story plays out. The story is simple yet clever. The main character, Ella puts on a pair of magical sunglasses and travels through her London neighborhood creating chaos before learning how to use the glasses for good.

This really is a better experience on your phone, so if you have a chance watch it and the other Google Spotlight Stories there.

 

To view the show in full interactive 360, use the YouTube App on a compatible Android device (https://goo.gl/7BYwRJ). For iOS, download the Google Spotlight Stories app now (https://goo.gl/eadPnO).

Subscribe to our channel here: https://youtube.com/gss

Learn more here: https://www.google.com/atap/spotlight…

Follow us on Twitter: https://twitter.com/GoogleATAP

These interactive stories are optimized for a fast connection (WiFi or LTE) and a supported Android device. Also, please update your YouTube app for the best experience.

For more information on supported devices and known issues, please visit our FAQ page: https://goo.gl/7BYwRJ

Google Duo. A Better Facetime? Perhaps.

I’m kind of surprised it’s taken Google this long to get it’s Facetime for iOS challenger up and running. If you are interested you can get it here for iOS and Android. I’ve installed the iOS version but haven’t really tried it out yet. The real killer component of this, and something Apple should have done with Facetime quite a while ago, is the fact that this app is cross platform. It works with any Android or iOS phone across carriers. In other words, everyone can use it to call anyone. The app is extremely simple and easy to use, which I like. It’ll be interesting to see how fast this takes off in the next month, and if it will force Apple to open up the Facetime walled garden.

 

OLO, 3D printing From Your Phone for 99 bucks.

When the iPhone came out back in 2007, the idea of using it as part of a 3D printer would have probably been laughed at. Roll the clock forward 9 years and it’s pretty amazing just how far technology has come. I have had an email sitting in my in box for over a week for OLO, and had yet to open it. Today over lunch I decided to see what OLO was about and I have to admit, I’m pretty impressed. Apparently others are too, because these guys are way past their goal on Kickstarter. The video below shows how it works, so I’m not going to go into any deep details, but basically it uses the light from your phone and special polymers to print an object. The retail price is 99 bucks so it makes it a mass market item, and the fact that it works with iOS, Android, and Windows Phone makes it pretty universal. I could see myself using this on a regular basis, and I can see a huge market for prebuilt 3D models emerging specifically for this printer.

Dock It.

One thing that has always baffled me about my iPhone is the why it comes with a wall charger but no dock. Actually I know why it is. It’s all about the money, and by not giving you a dock they ask you to buy one for 40 bucks. The thing is, when I am shelling out the kind of money Apple want’s for a phone, the least they could do is toss in a dock. I hate the wall plug with the power cord snaking out of the wall across my counter or desk.

Thankfully though, if you want a dock you don’t have to give your money to Apple or whoever made your smartphone. You can instead opt for Native Union’s which costs about the same and frankly looks better, especially when it is bundled with their belt cable. I also like the fact that this design gives your phone additional support so the weight of your phone isn’t placed exclusively on the lightning connector and the port on your phone. (I’m pretty sure this is what eventually caused my old phone to stop charging and the port to eventually fail)

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Hey Siri, Turn Off My Phone.

One of my pet peeves is texting while driving, or you are driving a late-model car that has Bluetooth yet you still have your phone slapped to the side of your head. I don’t care what anyone says or thinks, you can’t text and pay attention to your driving at the same time. No one can, and since to many people won’t learn that until they have an accident, Sony has come up with a very clever PSA that will turn your phone off for you.

Created by Saatchi & Saatchi Sweden, the Sony ads that take advantage of the “Hey Siri” listening feature on your phone and ask it to turn on Airplane Mode. It’s not fool proof, your phone has to be plugged in, and the listening feature has to be turned on, but you have to hand it to Sony for giving it a shot.

Now if we could just get hand set makers to set up a driving feature that turns off text messaging if you are moving faster than 10 miles an hour…

Pizza Hut’s Video Pizza Projection Box is Genius.

This morning I had an email from a friend that works at Ogilvy with a link to a Vimeo video that was produced by the Ogilvy team in Hong Kong. The video was for the latest promotional item Ogilvy Hong Kong created for Pizza hut, and I have to admit this is pure genius. The turned the Pizza box into a video projector that uses your smartphone. Pizza hut is giving access to free movies, your phone is the video source, and the rester becomes the projection lens and stand for your phone. I love this. It’s an affordable, memorable item that is so damn clever. The quality of the video isn’t that great, but who cares. The experience and the novelty of the projector box is a pure win for Pizza Hut in this case.