Smartphones

Big Apple.

Here it is Friday afternoon, and you are probably wondering, pondering, thinking, and asking yourself, “Just how big and important is Apple?” Come on I know you are.

As Apple continues to grow, successfully moving from a computer manufacturer, to a “device” maker. I use that term loosly since Apple is selling more than devices. They are selling a lifestyle built around their technology, design, and user experience. You might be wondering just how big they actually are in terms of numbers.

The infographic below from Best Computer Science Degrees takes a look at just how big Apple really is. And it’s pretty huge if you don’t already know. Since launching in 2008, Apple has sold more than 200 million iOS devices. 200 million. Think about that. The entire combined output of the world-wide auto industry is just 213 million. In less than 4 years iOS devices rival the auto industry in terms of actual units sold. Another important fact from the graphic below, 40% of Apple’s revenue is credited to the iPhone alone. 40% of Apple’s 10 billion dollar revenue.

 

Network An Animation by Michael Rigley.

I really love this animated infographic on data usage by Michael Rigley. He manages to take something, that to most people would be boring statistics and information, and convert it into a dynamic and rich display of captivating facts and figures.

If you ever wonder what happens to all that information you send to people via texts, emails, Facebook updates, Twitter etc. This little video will show you. One very interesting fact is how long cell providers keep the data you send on record. AT&T keeps every text and email you send via your phone for 84 months. That is 8 years people.

CP+B get Creative With QR Codes for Scandinavian Airlines.

One of my biggest gripes about QR codes used as an advertising vehicle has little to do with their effectiveness (although I do have doubts about how effective they are in the long term). One of my biggest gripes has to do with the lack of creativity that goes into the global experience that surrounds them. Especially the most important portion which happens after the scan takes place. That overall lack of creative design is what leads to most call to action failures when it comes to QR codes, or NFC based campaigns as well.

A great example of where the post scan action is extremely creative, and effective is CP+B‘s “Couple Up to Buckle Up” campaign for Scandinavian Airlines. The campaign uses two unique QR codes across every touch point, from email to Facebook, print, to direct mail etc. that leverages how couples commonly book trips. The campaign works like this, couples each scan a unique QR code which displays half of a video offer. In order to get the offer to work, both smartphones have to be connected to get the entire promotion. Simple yet effective game play that helps extend the offer and build the brand in a fun and memorable way.

Size Does Matter: An Infographic.

Apparently size does matter. At least in terms of click through rates on mobile devices it does. According to new data that came out toward the end of 2011, there is a direct correlation between mobile advertising Click Through Rates and screen size.

When advertising is accessed on a tablet, the click through rate is almost triple of the same ad viewed on a smartphone screen. The biggest winner with all of this is the iPad. No surprise that it receives an almost 10% increase averaging 9.61% overall.

The infographic below shows a detailed view of click throughs based on screen size.

“Developers are facing many challenges when it comes to the monetisation of mobile apps, as the pay-per-download model is only really financially viable for major publishing houses. We noticed a very interesting correlation between screen size and CTR which shows the importance of supporting tablet devices that have larger screens such as the iPad, Blackberry Playbook or Samsung Galaxy Tablet if developers want to maximise their revenue earning opportunities.” Offer Yehudai, president of inneractive.

Here’s an infographic with more…