Wieden & Kennedy‘s london offices will be releasing a new TV spot and iPhone application to advertise the Honda “Jazz” (Fit in the USA). The spot titled “This Unpredictable Life,” highlights the joys and challenges that we all face as we go through our lives, and shows how the Jazz is designed to help us cope with all the changes. Produced for Wieden & Kennedy by Smith Foulkes, the spot shows us a surreal world constructed from animated computer graphics that shows us the journey of life, with all its potential ups and downs.
Through out the TV spot various characters are surfaced including children, pets, partners, spouses, friends and more. Along with all of the characters are the mountains of stuff that we collect throughout the course of our lives, all of which will fit perfectly into an endless sea of car seats. The spot is visually stunning and plays really well. So much so that the Honda Jazz almost feels like an after thought that was tacked on to the end of the spot.
In a move that I love and am a huge fan of, Wieden and Kennedy was smart enough to design an iPhone application that will be released on the same day as the campaign launch. This is something I wish more companies would do. The app uses the same imagery that is contained in the spot and works directly with the TV commercial. That’s right you need the TV spot to play the game, which encourages people to ‘grab’ characters from the TV screen (or computer, depending on where you are watching the ad) by swiping the iPhone at it, Nintendo Wii-style. Yes that is genius. Once you have the character from the TV spot, you can interact with it on your phone – for example, a space monkey character can be made to dance by singing into your phone. Nice touch don’t you think? A demo video of the application is below.
Agency: Wieden + Kennedy London
Creative directors: Sam Heath, Chris Groom
Production: Nexus Productions
Directors: Smith & Foulkes
App creatives (W+K): Duncan Bone, Kate Harrison, Will Hooke
Interactive producer (W+K): Dom Tunon
App director, product management (Gravity Mobile): Jeff Benson
App senior software developers (Gravity Mobile): Zac White, Adam Wolf