Social Advertising

Ray-Ban Social Visionaries, from Animade and Stink Digital.

There is no denying the power of Facebook on the social media front. Like Facebook or not, they are the 800 pound gorilla which is why so many brands have turned to them to promote their products. Now when a company promotes something on Facebook, they can do it the wrong way or they can do it the right way. In most cases, companies advertising on Facebook do it the wrong way with an in your face sponsored ad that runs in your feed, on your wall, ignored by your trained eyes. Then there are companies that get it right, and know that if they want to promote their brand in the social media sphere they need to be a bit more subtle, a bit more fun.

Animade was asked by Stink Digital to design and produce the Ray Ban Social Visionaries Facebook app. The app connects with your information to produce a bespoke animation that bestows a ‘Visionary’ title upon you based on your usage. The animations are are built from 50 predefined sequences that are selected randomly by the app and assembled. This is a pretty impressive piece of coding as well as the animations that were created. The video below shows the overview. The videos below that are examples of what the app produced.

 

MINI Art Beat, Vine, and Rolling Social Media.

Pushing the boundaries on Social Advertising, MINI has converted a  Mini Countryman into a rolling billboard powered by Vine video streams. The Countryman is covered in thousands of LED lights arranged in a structured array on the vehicle. The LED lights are fed Vine video streams which play back on the car as it cruises the streets of London at night. Now this is a pretty inventive way to use the Twitter owned social media video site.  The entire backstory on the production, technology, and campaign can be found at the MINI Space Blog here.

Fliike it With Facebook.

Lets say you are a business and you want to let everyone walking by your space know just how popular you are on Facebook. What would you do? You could spend a boatload of money on a realtime projection system and some fancy software to display each like that you get, or you could drop $390.00 on Fliike.

Developed by Smiirl, Fliike is the first physical realtime Facebook like counter. It is connected and designed for businesses to show off the growing number of likes they receive. The preorder cost is $390.00. Smiirl is working to get a limited edition of 500 numbered Fliikes ready for the first group of preorders. The cost doesn’t include shipping or tax, so you are probably looking spending closer to 450 bucks by the time its all said and done. It’s still cheaper than hiring a coder and building a projection system for your store front window though. According to the Smiirl website, the first batch of Fliikes will ship in November, just in time for Christmas.

Fliike by Smiirl from Smiirl on Vimeo.

The State of Social Media, 2013.

Once again Erik Qualman has posted an animated infographic about the power of Social media. While many of the stats remain the same as last years, one factoid jumped out at me. The Ford Escape Facebook launch generated more traffic than the Super Bowl TV ad. Love it, or hate it you can’t escape the impact that Social Media is having on the world of marketing and advertising.